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Facebook launches Audience Insights, a marketing tool offering trends around current and potential customers

May08
by on May 8, 2014 at 5:16 pm
Posted In: Around the Web, Social Media

INDIA-INTERNET-FACEBOOK
Facebook today launched a new tool for marketers called Facebook Audience Insights. As its name implies, the tool lets advertisers gather customer insights about their target audiences. The idea is to give marketers trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the tool surfaces. The tool gives insights about users in the following categories: Demographics: Age and gender, lifestyle, education, relationship status, job role and household size. Page Likes: The top Pages people like in different categories, like women’s apparel or sports. Location and Language: Where people live and…

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Lyft launches Lyft Plus premium car service with West Coast Customs-tweaked Ford Explorers

May08
by on May 8, 2014 at 5:00 pm
Posted In: Apps, Around the Web, Insider, Product Updates

Ride-sharing service Lyft has launched a pilot for a premium version of its service in San Francisco that will see passengers ride in SUVs specially designed by West Coast Customs, the car modding company originally featured in the MTV show Pimp My Ride. The Lyft Plus service will use the Ford Explorers, complete with custom grilles, 20-inch sport wheels and under-car LEDs, and they’ll also come kitted out with “special amenities with everything you need to recharge yourself and your devices,” the company said. Naturally, for the added service, you’ll pay an increased price – around twice as much as a standard Lyft…

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a couple of laughzillas on a blue diamond background

Lyft launches Lyft Plus premium car service with West Coast Customs-tweaked Ford Explorers

May08
by on May 8, 2014 at 5:00 pm
Posted In: Apps, Around the Web, Insider, Product Updates

Ride-sharing service Lyft has launched a pilot for a premium version of its service in San Francisco that will see passengers ride in SUVs specially designed by West Coast Customs, the car modding company originally featured in the MTV show Pimp My Ride. The Lyft Plus service will use the Ford Explorers, complete with custom grilles, 20-inch sport wheels and under-car LEDs, and they’ll also come kitted out with “special amenities with everything you need to recharge yourself and your devices,” the company said. Naturally, for the added service, you’ll pay an increased price – around twice as much as a standard Lyft…

This story continues at The Next Web

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Canalys: PC shipments up 5% in Q1 2014, Apple still first as tablets account for 41% and laptops take 38%

May08
by on May 8, 2014 at 4:45 pm
Posted In: Around the Web, Insider, Mobile

In Q1 2014, the worldwide PC market experienced just 5 percent growth year-over-year to 123.7 million units, if you take into consideration desktops, laptops, and tablets. Tablet shipments grew a notably smaller 21 percent year-over-year to 50.8 million units, but still accounted for 41 percent of the market, while laptops had 38 percent. Meanwhile, the worldwide decline in laptops slowed to 7 percent and desktops remained flat. The latest estimates come from Canalys, an independent analyst firm which noted commercial shipments worldwide were lifted by the end of support for Windows XP, giving both laptops and desktops a much-needed boost….

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a couple of laughzillas on a blue diamond background

Canalys: PC shipments up 5% in Q1 2014, Apple still first as tablets account for 41% and laptops take 38%

May08
by on May 8, 2014 at 4:45 pm
Posted In: Around the Web, Insider, Mobile

In Q1 2014, the worldwide PC market experienced just 5 percent growth year-over-year to 123.7 million units, if you take into consideration desktops, laptops, and tablets. Tablet shipments grew a notably smaller 21 percent year-over-year to 50.8 million units, but still accounted for 41 percent of the market, while laptops had 38 percent. Meanwhile, the worldwide decline in laptops slowed to 7 percent and desktops remained flat. The latest estimates come from Canalys, an independent analyst firm which noted commercial shipments worldwide were lifted by the end of support for Windows XP, giving both laptops and desktops a much-needed boost….

This story continues at The Next Web

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