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Lighting the fuse for the in-app advertising explosion

May08
by on May 8, 2014 at 6:58 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur

fuse
Bertrand Schmitt is the CEO of App Annie. In-app ad revenue across major markets is rising, and will continue to rise as in-app advertising takes more budget from traditional mobile and online display advertising spend. For app publishers, in-app advertising has emerged as the number one way to monetize their apps. For advertisers, it offers a great way to access and acquire a highly engaged audience of app enthusiasts everywhere they go. But what we’ve seen so far only scratches the surface—there are still a handful of hurdles that need to be overcome before in-app advertising can reach its full…

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Twitter beefs up security with streamlined password reset process and better blocking of suspicious logins

May08
by on May 8, 2014 at 6:49 pm
Posted In: Around the Web, Social Media

Twitter Goes Public On The New York Stock Exchange
Twitter today rolled out two improvements to account security, in terms of protection as well as restoring access. The first is a streamlined password reset experience, while the second is better identification and blocking of suspicious logins. Twitter says it has redesigned the password reset process to make it easier to get back into your account. The new system lets you choose the email address or phone number associated with your account where you want Twitter to send your reset information. Users often run into issues while trying to reset their password when they change their phone number, have an…

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50 prominent VCs sign letter to the FCC in support of net neutrality

May08
by on May 8, 2014 at 5:48 pm
Posted In: Around the Web, Insider

Fiber
Following an outpouring of support for net neutrality from tech companies yesterday, 50 prominent venture capitalists have joined together to submit a letter to the FCC calling for a free and open internet. According to Union Square Ventures’ Nick Grossman, the letter came together over the course of 24 hours, so some VCs aren’t on the list yet because they haven’t been reached directly. The group plans to submit the letter tonight, so it will presumably add names throughout the day. Even in its current form, the list of signees is a virtual who’s who of investors with names like Sam Altman (Y…

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Snapchat settles with the FTC over database leak and misrepresentations of disappearing messages

May08
by on May 8, 2014 at 5:28 pm
Posted In: Around the Web, Insider

Ephemeral messaging service Snapchat has reached a “consent decree” agreement with the FTC after addressing concerns that the commission had regarding an embarrassing database leak last year and misrepresentations about how it stored user messages. Snapchat said it resolved most of the FTC’s complaints ahead of time by changing its privacy policy, app description and in-app notifications. At issue was a complaint that Snapchat promised that user photos and videos would “disappear forever” when they were still available to other users. According to re/code, Snapchat’s agreement with the FTC requires that it create a privacy program, subject itself to independent monitoring for…

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Facebook launches Audience Insights, a marketing tool offering trends around current and potential customers

May08
by on May 8, 2014 at 5:16 pm
Posted In: Around the Web, Social Media

INDIA-INTERNET-FACEBOOK

Facebook today launched a new tool for marketers called Facebook Audience Insights, available within Ads Manager for all US marketers today and rolling out globally “in the coming months.” As its name implies, the tool lets advertisers gather customer insights about their target audiences. The idea is to give marketers trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the tool surfaces. The tool gives insights about users in the following categories: Demographics: Age and gender, lifestyle, education, relationship status, job role, and household size. Page Likes: The top Pages…

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