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Data marketing 101: How startups can put their data to work

Aug18
by on August 18, 2014 at 6:32 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, How-To's

Filing

Shannon Byrne is the Content & PR Manager at Mention, where she crafts words, creates strategies, and recruits loyal advocates. This post originally appeared on the Geckoboard blog. Whether your startup is a SaaS company, a product, or a more traditional service, you’ve likely been collecting a multitude of data on your clients and how they use your offering from day one. Of course you can use this information to create buyer personas, segment communications, and get to know the needs of your customers better, and hopefully you do. But it doesn’t have to stop there. In a world of big…

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Facebook confirms it is testing stickers in comments

Aug18
by on August 18, 2014 at 5:50 pm
Posted In: Around the Web, Social Media

Some Facebook users are now able to add stickers when posting comments on the social network. We contacted Facebook to learn more, and the company confirmed it is currently testing the new feature. “We are running a test which allows you to add a sticker to a comment on Facebook,” a Facebook spokesperson told TNW. “Simply tap the sticker to add it to the comment, in the same way you would in Messenger.” For the rest of Facebook users, stickers are only available on Facebook Messenger on mobile or Facebook Chat on the website. If the company sees metrics it…

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Google launches Website Call Conversions to let advertisers track calls from websites following ad clicks

Aug18
by on August 18, 2014 at 5:25 pm
Posted In: Around the Web, Google, Insider

Internet Companies Vie For Market Dominance

Google today launched a new AdWords tool called Website Call Conversions, which lets advertisers identify and measure calls from their website that occur after an ad click. The company explains that many customers only call a given business after clicking through an ad and learning more about the provided products and services. Google says 70 percent of mobile searchers have called a business directly from search ads, and the company already lets advertisers track this with AdWords click-to-call ads, call metrics, and calls as conversions. Today’s release is specifically for those calls that occur after already navigating to the company’s…

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Uber is able to operate in Berlin again after last week’s ban is suspended

Aug18
by on August 18, 2014 at 4:24 pm
Posted In: Around the Web

Barcelona Cabs Strike Against Uber Taxi App

That was fast. Less than a week after the Berlin government announced its intention to ban Uber, it seems to have had a change of heart. Today, the presiding judge of the Berlin Administrative Court suspended the ban, giving Uber permission to operate in the capital once more. “This is good news for the great people of Berlin and the thousands of German citizens already benefitting from Uber’s great services,” Fabien Nestmann, General Manager for Uber in Germany said. “We’re delighted to continue to bring our fresh and new ride-sharing service UberPOP plus our licensed limo service, UberBlack to Berlin…

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7 ways to cultivate your daily blogging practice

Aug18
by on August 18, 2014 at 3:25 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's, LifeHacks

open notebook

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. It’s all well and good to talk about using your blog and mailing list to connect with your audience by writing articles. But it begs the question I hear almost daily: “How do I create consistent content that I don’t get paid to do? I have a business to run.” Content can drive your business. The more content you create (which can be writing, videos, audio, drawings) the easier it will be for readers and potential customers to see value…

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