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How to craft a compelling storyline for your company

Sep12
by on September 12, 2014 at 6:23 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, How-To's

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Brian Honigman is a marketing consultant, speaker and a freelance writer. TThis post originally appeared on the SumAll blog. Content is the fuel of all marketing initiatives today, but without having a story to tell there’s no content for your business to create and distribute. Storytelling is a powerful way to get the message across about what your company does and on a deeper level, what it stands for. The story your company is telling by educating and entertaining its audience will be the focus of your content, which can help increase the visibility of your business, generate trust, drive traffic…

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Effective communication tips for operating a business across time zones

Sep12
by on September 12, 2014 at 3:39 pm
Posted In: Around the Web, Entrepreneur, Insider

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Anton Gladkoborodov is the founder and CEO of Coub, an HD video-remixing platform. This article was co-written with Anastasia Popova, Coub’s Marketing Director. With the internet facilitating global connectivity, it’s becoming easier for large companies to spread around the world, oftentimes with each branch focusing on a particular function and acting more or less independently. A small startup with teams in multiple cities and at least an eight hour time difference will frequently face different obstacles. We’ve compiled a list of things we’ve learned as a result of running Coub, a 30-person startup with teams divided by the Atlantic Ocean (or the Pacific, depending from which…

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Google is promoting Chromebooks to US students with a traveling Lending Library

Sep12
by on September 12, 2014 at 3:30 pm
Posted In: Around the Web, Google, Insider, Product Launches

Google is making moves to promote Chromebooks in colleges later this year, as it announces a new Chromebook Lending Library initiative. However, the library won’t be available internationally, or even nationally. It’s only being introduced to 12 institutions in the US – and even then it will only be available for 4-day stints. So in effect, it’s really more like a traveling pop-up shop. Students will be able to borrow Chromebooks for use on-campus during the week. It’s an interesting endeavor for sure, but when most students will surely have their own laptops, it’s not clear how popular this will…

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Mail call: awesome postage stamps from around the world

Sep12
by on September 12, 2014 at 2:00 pm
Posted In: Analysis and Opinion, Around the Web

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Doug Levy is a staff copywriter and editor for the Shutterstock blog. This post was originally published on the Shutterstock blog and has been reprinted with permission. This week, our live design competition, Pixels of Fury, was in the UK for a showdown at the Village Underground. On Wednesday, September 10, contestants at the event went head-to-head to create original designs on the spot — and part of the challenge was to make inventive postage-stamp art. To help provide inspiration, we rounded up some our favorite stamps. The highlights in our gallery below feature postage art from all over the globe,…

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4 great TNW Deals to save you money on training and apps

Sep12
by on September 12, 2014 at 1:30 pm
Posted In: Around the Web, Insider, Offers

Want to save on some great courses, gadgets and apps? You’ll find them at TNW Deals, with special discounts just for you. Here are some of the top deals this week: The Ruby On Rails Rookie To Rockstar Bundle: Learn to code and deploy Ruby apps like a pro Ready to bring your Web app idea to life? This Ruby on Rails e-learning bundle is just what you need to build and launch an app yourself. Start with the basics, get familiar with syntax, build a live app, develop a strong Git workflow and learn to deploy your app on…

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