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Burstly and TestFlight’s full ‘app lifecycle’ services find a perfect home at Apple

Feb21
by Sindy Cator on February 21, 2014 at 9:22 pm
Posted In: Analysis and Opinion, Around the Web

testflight 520x245 Burstly and TestFlights full ‘app lifecycle’ services find a perfect home at Apple

With its combination of app monetization, analytics and beta testing services, Burstly made the perfect acquisition target for Apple and its efforts to support developers and the App Store ecosystem. This is the kind of deal that makes you wonder why it took so longer for Apple to close.

The App Store played host to a whopping $10 billion in sales in the last year alone, but in many respects, iOS developers’ success has come in spite of, rather than because of, Apple. Of course, Apple deserves (and takes) the majority credit for the app economy, but that economy has thrived thanks to unofficial services like TestFlight that filled in the app development gaps that Apple had left open.

TestFlight, for instance, got its start as a technical hack. Creators Ben Satterfield and Trystan Kosmynka built the service at WWDC in 2010 after the release of the iOS 4 beta. At the time, Satterfield had been consutling on an iOS app for Oprah Winfrey and run into trouble working with business clients to install test versions. When Satterfield and Kosmynka realized that iOS 4 included capabilities for over-the-air updates for enterprise apps, they built a solution for provisioning beta apps in less than 48 hours.

In essence, TestFlight arose because of a failure on Apple’s part to properly support the needs of developers. That’s evidenced in part by the speed at which the service rose to near-ubiquity among iOS developers with over 400,000 apps uploaded to it. Apple’s acquisition of Burstly feels like an admission of guilt on the iOS maker’s part that it did in fact neglect the beta testing component of the app development stack.

Riding on its early success, TestFlight went on to join forces in late 2011 with Burstly, a startup that had been fulfilling another underserved aspect of the app economy – monetization.

“Burstly was the first thing that I saw where it powered the developer to control their destiny,” Satterfield told The Next Web in an interview last year. “That resonated with the spirit of TestFlight. We were not even worried about how we were going to monetize.”

To be fair, Apple has tried to address app monetization with its acquisition of Quattro Wireless and the iAd platform, but the general consensus around iAd has largely been one of failure.

Burstly and TestFlight teamed up to add a third missing piece to the App Store puzzle: analytics, through the FlightPath service, formerly called TestFlight Live. When I spoke with Satterfield, he described FlightPath as helping Burstly and TestFlight move from bookends for app development to a lifecycle.

“The FlightPath initiative is something that really marries the two foundations that we started at,” he said at the time.

mobile screenshot 520x506 Burstly and TestFlights full ‘app lifecycle’ services find a perfect home at Apple

With the addition of FlightPath, Burstly followed a developer through the entire process of building an app, releasing it, understanding how it’s performing in the market and then figuring out how to make money from it. If integrated properly at Apple, each of these pieces will become even greater resources for iOS developers.

Of course, Apple could always screw this up by shutting down Burstly’s services and choosing not to add them to its own offerings, but doing so would represent such a massive disrespect to the community that it would, at the very least, make terrible business sense.

The Burstly acquisition should shape up to be a win for all parties involved. Apple invests in the continued success of the App Store by bringing the missing components of the cycle into its fold, while TestFlight, or whatever reincarnation it becomes under Apple, benefits from gaining official support. The end results should provide developers with even better tools for creating iOS apps and making a living off them.

If there’s a loser in this, it’s Google and the Android development community. Last week, TestFlight suspiciously ended beta testing for the Android version of its service, stating that the team was “refocusing TestFlight on iOS.” The move was viewed as strong evidence that Apple had stepped in to acquire the company. After all, it’s Apple that stands the most to gain by blocking TestFlight’s Android support.

Screen Shot 2014 02 21 at 12.55.09 PM 520x180 Burstly and TestFlights full ‘app lifecycle’ services find a perfect home at Apple

Considering how important TestFlight was to the iOS community, Apple would have viewed the expansion to Android with concern. Consider this alternative: if Google had purchased Burstly and focused it on Android, it would have been a devastating blow to iOS. Apple’s still stinging from losing out to Google on AdMob, and Google has definitely shown a willingness to bid aggressively on a company it wants to keep from a competitor.

When a company like Burstly becomes an essential support piece to a platform, the platform’s creator takes a huge risk by allowing it to remain independent. Apple is making a strong defensive move by acquiring Burstly. Developers just have to hope that it doesn’t screw up TestFlight in the process.

Image credits: CSS Tricks, Burstly

└ Tags: apple, news, syndicated
a couple of laughzillas on a blue diamond background

Burstly and TestFlight’s full ‘app lifecycle’ services find a perfect home at Apple

Feb21
by Sindy Cator on February 21, 2014 at 9:22 pm
Posted In: Analysis and Opinion, Around the Web

testflight 520x245 Burstly and TestFlights full ‘app lifecycle’ services find a perfect home at Apple

With its combination of app monetization, analytics and beta testing services, Burstly made the perfect acquisition target for Apple and its efforts to support developers and the App Store ecosystem. This is the kind of deal that makes you wonder why it took so longer for Apple to close.

The App Store played host to a whopping $10 billion in sales in the last year alone, but in many respects, iOS developers’ success has come in spite of, rather than because of, Apple. Of course, Apple deserves (and takes) the majority credit for the app economy, but that economy has thrived thanks to unofficial services like TestFlight that filled in the app development gaps that Apple had left open.

TestFlight, for instance, got its start as a technical hack. Creators Ben Satterfield and Trystan Kosmynka built the service at WWDC in 2010 after the release of the iOS 4 beta. At the time, Satterfield had been consutling on an iOS app for Oprah Winfrey and run into trouble working with business clients to install test versions. When Satterfield and Kosmynka realized that iOS 4 included capabilities for over-the-air updates for enterprise apps, they built a solution for provisioning beta apps in less than 48 hours.

In essence, TestFlight arose because of a failure on Apple’s part to properly support the needs of developers. That’s evidenced in part by the speed at which the service rose to near-ubiquity among iOS developers with over 400,000 apps uploaded to it. Apple’s acquisition of Burstly feels like an admission of guilt on the iOS maker’s part that it did in fact neglect the beta testing component of the app development stack.

Riding on its early success, TestFlight went on to join forces in late 2011 with Burstly, a startup that had been fulfilling another underserved aspect of the app economy – monetization.

“Burstly was the first thing that I saw where it powered the developer to control their destiny,” Satterfield told The Next Web in an interview last year. “That resonated with the spirit of TestFlight. We were not even worried about how we were going to monetize.”

To be fair, Apple has tried to address app monetization with its acquisition of Quattro Wireless and the iAd platform, but the general consensus around iAd has largely been one of failure.

Burstly and TestFlight teamed up to add a third missing piece to the App Store puzzle: analytics, through the FlightPath service, formerly called TestFlight Live. When I spoke with Satterfield, he described FlightPath as helping Burstly and TestFlight move from bookends for app development to a lifecycle.

“The FlightPath initiative is something that really marries the two foundations that we started at,” he said at the time.

mobile screenshot 520x506 Burstly and TestFlights full ‘app lifecycle’ services find a perfect home at Apple

With the addition of FlightPath, Burstly followed a developer through the entire process of building an app, releasing it, understanding how it’s performing in the market and then figuring out how to make money from it. If integrated properly at Apple, each of these pieces will become even greater resources for iOS developers.

Of course, Apple could always screw this up by shutting down Burstly’s services and choosing not to add them to its own offerings, but doing so would represent such a massive disrespect to the community that it would, at the very least, make terrible business sense.

The Burstly acquisition should shape up to be a win for all parties involved. Apple invests in the continued success of the App Store by bringing the missing components of the cycle into its fold, while TestFlight, or whatever reincarnation it becomes under Apple, benefits from gaining official support. The end results should provide developers with even better tools for creating iOS apps and making a living off them.

If there’s a loser in this, it’s Google and the Android development community. Last week, TestFlight suspiciously ended beta testing for the Android version of its service, stating that the team was “refocusing TestFlight on iOS.” The move was viewed as strong evidence that Apple had stepped in to acquire the company. After all, it’s Apple that stands the most to gain by blocking TestFlight’s Android support.

Screen Shot 2014 02 21 at 12.55.09 PM 520x180 Burstly and TestFlights full ‘app lifecycle’ services find a perfect home at Apple

Considering how important TestFlight was to the iOS community, Apple would have viewed the expansion to Android with concern. Consider this alternative: if Google had purchased Burstly and focused it on Android, it would have been a devastating blow to iOS. Apple’s still stinging from losing out to Google on AdMob, and Google has definitely shown a willingness to bid aggressively on a company it wants to keep from a competitor.

When a company like Burstly becomes an essential support piece to a platform, the platform’s creator takes a huge risk by allowing it to remain independent. Apple is making a strong defensive move by acquiring Burstly. Developers just have to hope that it doesn’t screw up TestFlight in the process.

Image credits: CSS Tricks, Burstly

└ Tags: apple, news, syndicated
a couple of laughzillas on a blue diamond background

There’s no sign of a major WhatsApp user revolt, but Telegram has netted over 1m new sign-ups

Feb21
by Sindy Cator on February 21, 2014 at 8:39 pm
Posted In: Around the Web, telegram, whatsapp

whatsapp1 520x245 Theres no sign of a major WhatsApp user revolt, but Telegram has netted over 1m new sign ups

There doesn’t appear to be drones of WhatsApp users running for a rival service following the messaging app’s $19 billion acquisition by Facebook. Telegram — a security-focused messenger from Russia — looks to have netted the bulk of the migrants after announcing a record 500,000 new sign-ups after the deal, while other apps enjoying spikes include Threema, which attracted 200,000 new users.

To the good news. 500,000 people signed up for Telegram today.

— Telegram Messenger (@telegram) February 20, 2014

Update (22 Feb): Telegram then added 800,000 new sign-ups a day later:

#Telegram is now the #1 App in Switzerland, Austria, Germany, Netherlands, Mexico + 6 more countries. Over 800 000 new users signed up today

— Telegram Messenger (@telegram) February 21, 2014

 

Reviews of the Telegram app on Google Play show plenty of new users who switched over from WhatsApp because it is now owned by Facebook:

telegram 730x197 Theres no sign of a major WhatsApp user revolt, but Telegram has netted over 1m new sign ups

Launched last year, Telegram is a messaging client for iOS and Android that is very WhatsApp-like with a basic user interface and focus on sending messages quickly and efficiently. Like its big rival, Telegram doesn’t serve ads, but there are key differences between the two.

WhatsApp charges users $1 per year after an initial 12 months for free, but Telegram is free to use forever. Telegram’s core appeal is a strong focus on security, an area where WhatsApp is less steady. It is open source and based on a custom data protocol, which has led to a roster of unofficial apps being developed and offered by enthusiasts.

Founders Nikolai and Pavel Durov launched Russian social network VK, and are focused on making Telegram a non-profit organization that is solely focused on serving its users.

Its website explains that Telgram is not for sale, and sheds light on its donation-based funding structure:

We believe in fast and secure messaging that is also 100 percent free.

Commercial companies frequently face the need to compromise their values for financial gain. This is why we made Telegram a non-commercial project. Telegram is not intended to bring revenue, it will never sell ads or accept outside investment. It also cannot be sold. We’re not building a “user base”, we are building a messenger for the people.

Pavel Durov, who shares our vision, supplied Telegram with a generous donation through his Digital Fortress fund, so we have quite enough money for the time being. If Telegram runs out, we’ll invite our users to donate or add non-essential paid options.

TechCrunch reported that the app had 100,000 daily active users in late October 2013, no further update has been shared since then.

Aside from picking up a sizable boost from the WhatsApp deal, Telegram has made steady progress in Spain — where WhatsApp rules the messaging roost and Japan’s Line is challenging:

@alt1040 Actually, it’s over 200.000 new Spanish users daily now. And still growing. ))

— Telegram Messenger (@telegram) February 5, 2014

To be clear, though a promising start for Telegram, this is not an immediate threat to WhatsApp. The company adds over one million new sign-ups per day, and losing 500,000 users to Telegram – assuming that they all came from WhatsApp – would represent a mere 0.1 percent of its total active user base.

WhatsApp appears to have gotten a good reception from its users, with few sightings of user protests and little evidence of large scale fleeing. It seems that most fully believe the company and Facebook when they say things won’t change, or simply aren’t interested in switching to a rival service.

Interestingly, Google Trends — a service that shows how popular search terms used on Google are over periods of time — suggests that more people were unaware of WhatsApp, with less people concerned about finding an alternative:

trends whatsapp 730x418 Theres no sign of a major WhatsApp user revolt, but Telegram has netted over 1m new sign ups

Headline image via LIONEL BONAVENTURE/AFP/Getty Images

└ Tags: facebook, news, syndicated
a couple of laughzillas on a blue diamond background

Finding order in everyday chaos: How to use your mobile calendar to manage stress

Feb21
by Sindy Cator on February 21, 2014 at 8:30 pm
Posted In: Around the Web, How-To's, Insider, LifeHacks

calendar 2 520x245 Finding order in everyday chaos: How to use your mobile calendar to manage stress

Max Wheeler is CEO of Alminder Inc., creator of the Mynd Calendar app for the iPhone.


Your schedule is out of control, and that makes you feel out of control because there’s simply not enough time in the day to get everything done. Sound familiar?

If you’re finding it more challenging than ever to juggle the demands of both your professional and personal life, you’re not alone. Many people in today’s competitive and hectic work environment are now putting in extra hours via their personal wireless devices to be “on call” – even when they’re not physically at work.

While this trend can help with efficiencies and staying afloat in the working world, it is indirectly creating a number of unhealthy habits. The need for people to “always be in digital loop” actually contributes to increased stress levels.

It also, in turn, results in a reduction in time for regular exercise, an increase in unhealthy eating habits and less time for relaxation.

If you’re like most people, stress and unhealthy habits often come from the simple fact that you just have way too much on your plate. However, it’s important to realize how critical it is to find a way to blend work, family and social aspects of your life into a healthy balance that not only keeps you organized, but also makes you feel fit and comfortable.

So, how can you block off time for doing the things that you need to do but also maintain a healthy combination of work, personal health and happiness?

First, when you feel like you have too much to do, remind yourself that everything doesn’t need to get done all at once. Take a deep breath, calm down and prioritize. Plan to do the most important task first and have faith that the rest will get done in due time.

While today’s smartphone apps can’t necessarily make you actually lose weight, eat healthier, exercise or socialize more, they can help with both discipline and time management, which ultimately can lead you to a more holistic, improved balance in your life.

Here are a few healthy ways you can use a smart calendar as more than just a simple date keeper: 

1. Put everything in one place

One way to reduce stress levels is by making your information accessible. Use a smart calendar app to put everything you have to “do” into one, easy-to-find place and create time slots for each activity.

You can include everything from work meetings, quality time with your kids, healthy snack time, fitness goals, reminders to call your mom, as well as daily affirmations.

2. Get moving

It’s hard to make time for exercise when you have a jam-packed schedule. However, exercise can help you get more done by boosting your energy level and ability to concentrate.

Research shows that exercise can help you to be more alert. Be sure to schedule regular fitness sessions into your calendar and remind yourself to do it.

3. Build downtime into your schedule

Be proactive about scheduling. When you plan your week, make it a point to set aside alone time, or time with family and friends – anything that can help you recharge your batteries.

From taking a hot bath, reading a book, going for a walk or listening to music, it’s important to carve some time for the things that ease stress and contribute to a healthier, more holistic lifestyle.

Or, if a date night or baseball game with friends is on your calendar, you’ll have something to look forward to (and an extra incentive to manage the rest of your time well).

4. Keep your to-do list on your digital calendar

If you have lots of small tasks to get done each week, block off 30 or 60 minutes on your calendar and challenge yourself to see how many you can knock off in that timeframe.

You can also retrieve the list easily, giving you the chance to update it at any time, and delete items off the list as you complete them.

5. Keep a gratitude journal

Studies have shown a wide range of impressive health benefits from the simple act of writing down the things you feel grateful for in your life. Benefits can range from getting better sleep, experiencing fewer symptoms of illness, and higher levels of happiness among adults and kids alike.

Use your calendar to remind yourself to show your gratitude, appreciation and love for the people and things around you each day. Eventually, you might not even need to be reminded to do it.

6. Remember that a little relaxation goes a long way

Don’t assume that you need to make big changes to bring more balance to your life. Set realistic goals in your calendar, such as leaving work earlier one night a week.

Slowly build more activities into your schedule that are healthy and enjoyable to you. For example, start by spending an hour a week on a favorite hobby, or even planning a special weekend getaway.

Paying attention and making changes to all aspects of your life, including stress management and making time for physical fitness, eating habits, relationships, and daily work or volunteer activities, can have far-reaching positive effects on both your mental and physical health. There is no right or wrong way to go about making these changes and you can make them at your own pace.

By using a mobile calendar creatively, you can construct order even within your everyday chaos, helping you to lead a healthier, more stress-free life.

└ Tags: syndicated
a couple of laughzillas on a blue diamond background

Facebook updates its policy to ensure deceased users’ privacy settings will remain unchanged

Feb21
by Sindy Cator on February 21, 2014 at 8:17 pm
Posted In: Around the Web, facebook a look back, facebook accounts, facebook josh berlin, facebook josh berlin privacy a look back, facebook memorialized account, facebook privacy, facebook privacy setting deceased, Insider

103448556 520x245 Facebook updates its policy to ensure deceased users privacy settings will remain unchanged

Earlier this year, Josh Berlin posted an emotional video onto YouTube seeking help from Facebook to gain access to his son’s “Look Back” video. His son died in 2012. The company soon caught wind of it and helped fulfill the request. Recognizing that there needed to be a better way to help people remember loved ones, Facebook looked back at its policy and decided that new ways were needed to help you remember your loved ones.

Chris Price and Alex DiSclafani, two members of Facebook’s Community Operations team, said in a post that, previously, when a person’s account was memorialized, it was only visible to friends. This obviously restricted who could see the account and content. However, beginning today, the visibility of the deceased user’s content will be maintained “as-is”. Facebook says that it was done in order to keep it in a manner consistent with the user’s expectations of privacy.

Memorialization is a process whereby Facebook doesn’t allow anyone to log into that user’s account. Among the listed features of these accounts is that you can still communicate with that user through private messages, and view their content.

However, the privacy setting update isn’t the only thing Facebook is doing to improve remembrance of loved ones. The social networking company has received multiple requests similar to Berlin’s asking for their loved one’s “A Look Back” video. Price and DiScalfani says that they’re glad to be able to help fulfill those requests and if you’re looking to have one made, you can visit Facebook’s site to inquire more.

“A Look Back” is the video tool the company set up to mark its tenth anniversary earlier this month. It’s a short one minute video that pulls in the 20 biggest moments of a user’s history on the social network.

Bereavement on social networks is a complicated matter because the technology has made these sites memorials and tributes to loved ones. After all, you’re sharing more than just status updates to Facebook — you’re posting videos, photos, notes — memories between you, your friends, family, and more. Simply deleting them isn’t doing their life any justice.

Facebook says that it will have more to share in the “coming months” when it comes to helping people decide how they want to be remembered and what they want to leave behind for loved ones.

Photo credit: Justin Sullivan/Getty Images

└ Tags: facebook, syndicated
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