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Technical recruiting is broken: Here are 4 ways to hire better

Mar11
by Sindy Cator on March 11, 2014 at 8:36 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, How-To's

meeting taking notes 520x245 Technical recruiting is broken: Here are 4 ways to hire better

Vivek Ravisankar is the co-founder of Y Combinator alumnus, HackerRank, a platform for coding contests used by programmers to hone their skills and a tool for companies to streamline their own recruiting process.


The hiring process for technical talent is broken. Across the board, the number one problem for any company is hiring programmers. Whether it’s a series A-funded startup or a large multinational corporation, hiring technical talent takes up a lot of time, energy, and money – and doesn’t always result in the best hires.

Even if you have many resources devoted to hiring, the number one pain point remains the same. There’s something fundamentally wrong in the evolution of the process.

For a long time, hiring technical talent was something just for software companies and startups, but this is no longer the case. To put it bluntly, software is eating the world and everyone needs coders.

Here are four hacks that every company can apply to their recruiting process to help efficiently and effective find great programming talent, and save time.

1. Learn to look past a resume

A trap that many companies fall into is relying too heavily on a candidate’s resume.

Don’t get me wrong – resumes are a great indicator of a candidate’s previous experience, and can give you terrific insight into their work ethic and skill set developed through previous employers. Some companies move fast and break things, and others have a completely different environment. Where you’ve worked can be very telling of your programming philosophy and what camp you fall into.

Most companies look for two things: a great school, and previous experience at a great product company. For some companies, this is all they initially look for. However, putting a resume on a pedestal like this is a seriously flawed approach.

By doing so, you are competing for the same, very small, pool of talent with hundreds of other companies. There are amazing talent across other planes than this; candidates that, for whatever reason, didn’t get an opportunity to go to a great school, or maybe even skipped school to be able to keep hacking.

If a candidate does not have a great resume, it doesn’t necessarily mean they are a bad candidate. Ironically – and this is the case more than you would think – it could be that they have spent their entire life learning their craft and put school second.

Look for those diamonds in the rough – those that may not have a shining resume but do have the programming skills you are seeking.

2. Create a consistent bar for your application process

Every company has different values, processes, and cultures. But when hiring, the interview should be designed with objective measurement standards in mind that will clearly indicate whether or not the bar has been cleared.

Programming is a science, not an art, and the hiring process should be the same way. So many interviewers, whether consciously or subconsciously, try to prove their intelligence by asking hard questions – often with the intention of finding people exactly like themselves. They’ll try to trick candidates to see if they fall into a trap; if they do, it’s a fail. If they don’t, it’s a hire.

Here is a great example: a friend of mine, who happens to be a brilliant developer, is in the interview process right now. He’s interviewing with a number of top companies. Each of these companies obviously operate in different ways, but he has NO clue what to expect in each interview. What will they ask? What specific skills might come up? How do you know which specific skillset are they interested in?

Catching the candidate off guard to see how they respond is an unfruitful tactic used by too many companies. There is absolutely nothing wrong with preparing a candidate for an interview – this is actually a great sign that they are truly interested in the company, and are willing to do the work ahead of time, be ready for your questions, and be immersed in the company as quickly as possible.

Remember to ensure that your interviewers are prepared. Every interviewer in the panel should know what is expected from the candidate, know what questions to ask, and what specific skills and talents the company is seeking. With this in mind, a company can make an informed and completely objective decision.

3. Fine tune your recruiting process with data

The most streamlined processes in any business are data driven, and that is no exception for the recruiting process. How can you objectively evaluate and select a candidate without data (which is, by definition, objective)? And more importantly, how can you expect to improve your hiring process if you have no understanding of its previous effectiveness?

Plain and simple: recruiting should generate a lot of usable data. You should be able to quantify a programming candidate’s skills, but you should also be able to do the same with your interviewers. You want to be able to identify which interviewer is doing a great job, which questions have led to successful hires, and which questions led to busts – and use this to mold your recruiting process moving forward.

It’s important to identify these questions and interviewers by percentages of interviews held that went on to be hired.

Although most technical interviewers will be developers, that doesn’t mean that the best developer will be the best interviewer. This requires an entirely different skill set, and is one that needs to be recognized, and more importantly, tapped into. It’s important to not make these decisions just by gut feeling, but with supporting data.

4. Recruiting can’t be outbound: The future lies with inbounds

Despite the natural inclination to reach out, the process of constantly pinging programmers with recruiting inquiries isn’t sustainable anymore. This has always been the logical method for recruiters, but it does not guarantee a good response in today’s market. The key is to generate inbound interest.

When was the last time you bought something because you got a cold call about it? Or saw an ad for it? Everything we buy is either because we are naturally attracted (inbound) or hear great reviews from a friend (referral).

This same line of thinking can be applied to recruiting: a programmer is naturally attracted to a company’s approach to business, or has heard great things about the company from a friend.

A number of companies have started hosting contests to attract thousands of programmers to solve a particular challenge. The last security challenge conducted by the payment company Stripe attracted 16,000 security enthusiasts, and the AI challenge by Netflix attracted 100,000 programmers!

Developers are a different breed – they love to try and solve problems and will even do it for free when challenged.

Tell the world what you’re working on – not through a fancy job description, but in a fun and engaging way. Every company claims they are the fastest growing company on the planet with 40 percent month-over-month of some parameter, funded by top-tier investors, etc. It’s nearly impossible to stand out this way. Instead, make people want to come to you by getting creative.

What do you think about the technical hiring process? Do you think it’s broken? If so, how would you fix it? The technical interview process is due for some big changes, and I’d love to hear your thoughts in the comment section below.

└ Tags: syndicated
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Forget what you know: There’s no right way to start up

Mar11
by Sindy Cator on March 11, 2014 at 7:25 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur

split decision 520x245 Forget what you know: Theres no right way to start up

Ryan Hoover is the co-creator of Product Hunt and EIR at Tradecraft. Visit his blog to read more about startups and product design.


i dont get twitter 730x566 Forget what you know: Theres no right way to start upTwitter is confusing. Early on, skeptics questioned, “What problem does it solve?” Even its founders couldn’t quite describe it, let alone foresee what it would become.

It wasn’t clear what [Twitter] was. They called it a social network, they called it microblogging, but it was hard to define, because it didn’t replace anything. There was this path of discovery with something like that, where over time you figure out what it is. – Ev Williams (source)

How can stupid-sounding startups with untested ideas become so successful?

“It sounded crazy, so we went with it.”

Last month I met Abdur Chowdhury, ex-Summize/Twitter and now CEO of Pushd. He spent the last year and a half building a team and infrastructure for experimentation. They created three products and killed them all before launching publicly.

With each one, they learn and invest in technology for their next idea. The small team of six are positioned to move quickly and accept that failure is progress as long as they learn.

Their latest product is an odd one. Abdur unabashedly admits it’s kind of crazy. They call it Gummy.

Gummy is a mobile app where users create Gummies, digital cards people pass to nearby friends. The app uses GPS and Bluetooth to deliver Gummies to friends only when they see each other.

Curiously, I asked where the idea came from. Abdur explained:

Me and the team sat in a room, brainstorming ideas. Then Ben [one of the mobile engineers on the team] suggested a concept around sticking pieces of media to friends and people in the real world. It was absurd. It sounded crazy. So we ran with it.

A week later, the team had the first version of the Gummy app.

They didn’t talk to people. They didn’t do market research. They didn’t create a landing page to see if people would enter their email. They just built it.

For the past year, they invested in the team and technology to prioritize speed of iteration with disregard to traditional methods of customer development and company building.

Some things just have to exist first

As I’ve written about before, not all feedback is equal. Someone that proclaims interest in an imaginary product provides a far less reliable signal of true desire than a person that has attempted to build their own solution to the same problem. Furthermore, a paying customer is an even better indicator that they truly care. Feedback fidelity varies and matters a lot.

You’ve heard them all before: Lean methodology, customer interviews, landing page tests, concierge experiments, and other tactics for testing hypotheses and measuring demand before building a product. In many cases, these are good advice but sometimes it’s a waste of time or worse, directs entrepreneurs away from something truly great.

In Twitter’s case, no interview or experiment would have predicted its success; in fact, it may have even deterred the founders from building it in the first place.

Sometimes actual product usage is required for meaningful learning. This is often true of consumer products like Twitter, Snapchat, or Foursquare that introduce significant shifts in user behavior.

We like to think we act rationally, but we don’t, particularly when it comes to products driven by emotional needs. Like Twitter, Abdur and team can make intuitive assumptions but ultimately, actual user behavior will reveal if Gummy is a good or bad idea.

Unpredictability and anti-patterns

Late last year, Aileen Lee of Cowboy Ventures published a study on billion-dollar startups, partly in attempt to identify patterns in these wildly successful, “unicorns.” While some commonalities exist, their paths to success are diverse.

Humbly, the 14-year VC vet admitted the difficulty in picking winners. I recently had the pleasure of meeting Aileen. She shared Cowboy Ventures’ investment thesis and her approach to evaluating potential investments.

A few years ago, she met with the founding team of an early startup. The founders lacked the positive signals investors typically look for. Their pitch was unpolished, product vision unclear, they had little understanding of their metrics, and traction didn’t stand out from competitors. Aileen passed on the deal.

That startup is now valued at more than $4 billion.

Aileen and other wise investors rely on intuition and patterns when unicorn hunting, but at the end of the day, startups are by definition, unpredictable. If they weren’t, fewer startups would fail and investors would look like fortune tellers. While best practices exist, most startups fail and some of the most successful are outliers, built on anti-patterns.

WhatsApp, recently acquired by Facebook for $19 billion in cash and stock options, challenged traditional Silicon Valley logic. Semil Shah wisely articulated the risk of hive mind thinking in his recent piece about the wildly successful messaging app:

Silicon Valley and the tech world at large are filled with a variety of conventions. These conventions are now created, captured, and shared ad nauseam disguised as blog posts, tweets with links, and countless message boards. The benefit of such a canon is we all have access to a rich repository of knowledge — the cost, however, is we all, perhaps unwittingly, are exposed to the same suite of playbooks, which contain the same conventions, which could, if we’re not paying close attention, and especially when amplified in an echo chamber, trick us into believing a certain reality which, in turn, script our actions and lives down a path of predictability, or worse, mediocrity.

YOLO

Abdur and the team are far from naive. They’re very aware that Gummy probably won’t work – at least not in its initial form.

Honestly and humbly, Abdur shared a number of reasons why Gummy is a bad idea but still worth doing:

Changing the way people think about their encounters and having forethought about someone is good. Technology that makes us see others and be more compassionate is really cool. While this product probably won’t work, creating things that are new, novel and make you think of others are worth trying out.

I respect that.

Abdur’s passion and belief in his team, coupled with an understanding that meaningful learning must come from actual user behavior, is what sets them apart.

Conventional “best practices” and ways of thinking may not be right for your startup. The most innovative entrepreneurs often go against traditional wisdom. Consider the input of experienced entrepreneurs, learn from their successes and failures, but realize there’s no right way to startup.

Top image credit: Shutterstock/Gwoeii

└ Tags: syndicated
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You can help search for Flight MH370 with Tomnod’s crowdsourced satellite image platform

Mar11
by Sindy Cator on March 11, 2014 at 7:09 pm
Posted In: Around the Web, Insider

139693652 520x245 You can help search for Flight MH370 with Tomnod’s crowdsourced satellite image platform

Satellite firm DigitalGlobe is putting its Tomnod crowdsourcing platform to work in an effort to track down the whereabouts of Malaysia Airlines Flight 370. Volunteers are assigned a collection of satellite images to pore through and pin any possible clues or wreckage.

MH370 went missing late last week on its way from Kuala Lumpur to Beijing. Officials have been stumped by the lack of evidence about what happened to the 777, which carried over 200 passengers.

Screen Shot 2014 03 11 at 1.45.41 PM 730x401 You can help search for Flight MH370 with Tomnod’s crowdsourced satellite image platform

DigitalGlobe said it will update its imagery with new data as more information emerges and the search radius changes.

Tomnod has roughly 25,000 people signed up to help out on the platform. The influx of helpers with this latest initiative has crashed the site at times since it was announced yesterday.

DigitalGlobe analysts will check areas of interest that users identify during the campaign. The company will then inform authorities of any possible findings.

➤ Tomnod

Image credit: Thinkstock

└ Tags: syndicated
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Nikon launches “Behind the Scenes” series for photo enthusiasts

Mar11
by Sindy Cator on March 11, 2014 at 6:47 pm
Posted In: Around the Web

nikon 520x245 Nikon launches Behind the Scenes series for photo enthusiasts

Nikon has launched a new instructional video series aimed at photography enthusiasts seeking insights and perspectives on how to use their cameras and other photo gear.

All videos in the Behind the Scenes series will be free to watch on Nikon’s YouTube channel and its brand new Google+ page, regardless of whether they own Nikon equipment. The first video launches today, with a new video available every two to three weeks on both channels until all 15 videos are posted.

Screen Shot 2014 03 11 at 11.09.18 AM 520x202 Nikon launches Behind the Scenes series for photo enthusiasts

Nikon Google+ page

Whereas there are plenty of videos out there targeting novice photographers, these new Nikon videos are aimed at advanced enthusiasts seeking to learn more about what they are capable of doing with their camera equipment.

Three Nikon professional photographers—Joe McNally, Corey Rich, and Tamara Lackey—are contributing five videos each. They’ll offer tips on lighting, lenses, posing models, shooting landscapes, working with different subjects, and gearing up for a shoot.

Each photographer will concentrate on their own areas of expertise. McNally will explore lighting and what is possible with Nikon Speedlights and off-camera flash techniques. Rich will delve into techniques for shooting portraits, time lapse, action stills, video, and capturing the extreme shot. Family photographer Lackey will share techniques for getting the best portraits.

Screen Shot 2014 03 11 at 11.08.40 AM 520x319 Nikon launches Behind the Scenes series for photo enthusiasts

The videos will show Nikon professional photographers using pro-level equipment, however, the series will also showcase advanced-level gear that most viewers will actually have on hand.

In addition to work from Nikon Ambassadors and Professional Photographers, the new Google+ page will also serve as a hub for users to share their own photos, techniques, and behind the scenes stories.

Nikon currently offers a large set of resources for photographers on its Learn and Explore page as well.

➤ Nikon USA

Image credit: Shutterstock

└ Tags: creativity, news, syndicated
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Biz Stone on monetizing Jelly: “People can only give us money if they’re helping people”

Mar11
by Sindy Cator on March 11, 2014 at 6:40 pm
Posted In: Around the Web, Insider

biz stone 520x245 Biz Stone on monetizing Jelly: People can only give us money if theyre helping people

At SXSW today, Biz Stone took to the stage for a conversation with writer and broadcaster Steven Johnson.

The Twitter and Jelly co-founder described himself as “an Internet guy who likes to believe in the triumph of humanity through technology.” He argued that people are naturally good, and if you give them the right tools they’ll prove that every day.

When asked about monetization of Jelly,  Stone said it was “cart before the horse to start working on the business model when you have eight people,” but he had ideas for allowing paid-for product recommendations in the app. However, sticking to the ‘doing good’ theme that ran through the conversation, he added “People can only give us money if they’re really helping people on Jelly.”

Stone said that Jelly was conceived by mistake after a discussion with his co-founder about what would happen if they built a search engine from scratch, harnessing the power of a more connected world where “six degrees of separation has become four… Someone who has a modest social network, we can give them much wider reach,” through harnessing a broader network within the app. He noted that the drawing feature was almost removed before launch but Stone insisted that they ship with it as it was so much fun to draw on a touchscreen.

Stone said that a use case he imagined for Jelly while it was being conceived was for sharing information about how to care for a wounded seal trapped on a beach. While this may not have actually occurred yet, Stone said that most of the use cases he imagined for Twitter before launch did indeed come true. These included a farmer in Africa wanting to know the current trading price for grain at a market 50 miles away before he makes a trip there – something that eventually came true, albeit in India, according to Stone.

Although he said little new about his time with Twitter (which ironically suffered a serious outage during the session) , when asked about what each of the founders of Twitter brought to the table, he replied “Ev had money, I had design skills and product skills and experience building social networks and Jack had programming skills and a unique vision for wanting to see a city in the form of its multiple status reports.” No mention of ‘forgotten founder’ Noah Glass, then.

└ Tags: news, syndicated
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