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Best of both worlds: How to create a long-tail SEO strategy for social media micro-content

Aug03
by on August 3, 2014 at 5:45 pm
Posted In: Analysis and Opinion, Around the Web, How-To's, Social Media

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Ever find it difficult to rank for relevant keywords in search or gain traction on social? Most marketers have faced the challenge of getting their business to stand out amongst the chatter. It’s a marketer’s job to really understand how each advertising channel can benefit their organization in better reaching their audience on a regular basis.  Optimizing for the search engines has long been a way of driving qualified traffic to a company’s website, in many cases it is often the number one source. With the increasing domination of social media in the marketing industry, there’s been a growing change…

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Prolific smartphone leaker @evleaks has retired

Aug03
by on August 3, 2014 at 3:17 pm
Posted In: Around the Web, Insider

Tech companies worldwide will be breathing sighs of relief today after Evan Blass — the man behind the @evleaks Twitter account that is famous for revealing future products and insider information — announced his retirement in a surprise move. All good things must come to an end. Thank you for an amazing two years. [RETIREMENT] — Evan Blass (@evleaks) August 3, 2014 Formerly a writer for tech blog Engadget, Blass rose to notoriety by consistently leaking images and information of future products from an array of companies that include Nokia, HTC, Samsung, Motorola, LG and more. @Evleaks began anonymously, but Blass outed himself last…

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The ‘boring’ trait Google looks for in its leaders

Aug03
by on August 3, 2014 at 1:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, Insider

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This post originally appeared on the iDoneThis blog. The prototypical leader is a hero: gives the rousing speech, inspires the troops and shows up at the last minute to save the day. At least that’s how leaders are portrayed. but that’s not at all what Google discovered as their most important qualities. At Google, they’re obsessive about looking at data to determine what makes employees successful and what they found in the numbers was surprising. The most important character trait of a leader is one that you’re more likely to associate with a dull person than a dynamic leader: predictability….

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4 things recruiters look for in a design portfolio

Aug03
by on August 3, 2014 at 12:00 pm
Posted In: Around the Web, How-To's

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This post was originally published on the Shutterstock blog and has been reprinted with permission. Competition among digital creatives is fierce, and landing a job or a new client starts with a great portfolio. To get the inside track on what companies and recruiters look for in a design portfolio, we sat down with Jennifer Pugh of  The Hired Guns, a New York talent agency representing digital creatives. Pugh heads up recruiting for a range of design roles, including visual and graphic design, UX, interactive design, and creative and art directors. Her insight can help you take your portfolio to…

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Trusting your gut: Knowing when to bite the bullet and pivot

Aug03
by on August 3, 2014 at 10:00 am
Posted In: Analysis and Opinion, Around the Web, Entrepreneur

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Lopo Champalimaud is the founder of Wahanda, a health and wellness community and marketplace. Over the past five years I have made a radical change to my business’ direction. Twice. Making the decision to pivot is never an easy one, but in hindsight, both times, it was the right thing to do at the time. As a result, the past 24 months have been among the most challenging, and rewarding, of my career. Today our business is growing at 250 percent year on year. We have more than 5,000 salons signed up to our platform and more than 60,000 orders going through the…

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