Troika by Adam Pelzman
Reviewed by Kara from Farmington, Michigan.
Spotify has been pushing hard to tempt paying subscribers over from the gratis realm, the result of which has led to a quarter of its 40 million user base becoming fully signed-up paying members. But that still leaves 30 million people listening for free, who support the music-streaming service in their own way, by lending their ears to audio ads and eyes to banners. Now, however, they’ll be asked to lend their eyes and ears to moving images too. Yes, Spotify is officially announcing its first video ad products today, for both its mobile and desktop apps, following a limited trial…
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Facebook is increasing its focus on video content after it announced that it will introduce play counts which show how many times a specific video has been watched on the service. The feature is due to come to users this week, and is coupled with news that more auto-playing videos will appear in your News Feed. The social network says that video views on its site grew by more than 50 percent between May and July this year, with more than 65 percent of content consumed from mobile devices. With that in mind, Facebook is testing a new feature on mobile…
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