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4 ways and 14 tactics to drive more revenue with the power of community

Sep07
by on September 7, 2014 at 10:00 am
Posted In: Analysis and Opinion, Around the Web, Social Media

4ways

Shannon is Mention’s Content & PR Manager, where she crafts words, creates strategies, and recruits loyal advocates. This post originally appeared on the Mention blog. Knowing what your customers think about you and your brand is clearly invaluable information, but you’d be surprised by how many companies build for themselves rather than for their customers’ needs. Yes, we all like to work on projects we’re passionate about, but a business needs to be profitable (eventually), or at least break even for now. Here’s how listening to what current and potential customers are saying will help you build and grow revenue for your…

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a couple of laughzillas on a blue diamond background

Windows 9 is nearly here, but Microsoft needs a touch-first version of Office much more urgently

Sep06
by on September 6, 2014 at 11:38 pm
Posted In: Around the Web, Insider

Surface_review_pen

It’s been almost two years since Microsoft made Windows 8 available for the world, but now, two major updates on and we’ve still not seen any hint of the company bringing its Office suite into the future. Younger generations are growing up in a world where they don’t need to use Office products; can Microsoft win them back? Microsoft’s foray into touch screen computing hasn’t been smooth sailing; slow adoption, poor app store quality and lack of ‘killer’ apps has stymied adoption, despite claims to the contrary. The poor state of the app store can be evidenced by the fact that…

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The end of ownership: The zero-marginal-cost economy

Sep06
by on September 6, 2014 at 5:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur

Children Interacting With Tablet Technology

Dries Buytaert created Drupal, an open source content management platform, in his dorm room. He is also the co-founder and CTO at Acquia, a company providing enterprise software for websites and commerce. Society is undergoing tremendous change right now — those of us who enjoy services like Uber and Kickstarter are experiencing it firsthand. The sharing and collaboration practices of the internet are extending to transportation (Uber), hotels (Airbnb), financing (Kickstarter, LendingClub), music services (Spotify) and even software development (Linux, Drupal). While the consumer “sharing economy” gives us a taste of what it’s like to live in a world where we…

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