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Demian Farnworth is the Chief Copywriter for Copyblogger Media. This article originally appeared on the Mention blog. We all have our pet formulas. The go-to sources we love for great headline ideas. For some it’s a swipe file full of head-turning advertising headlines. For others it’s scanning the headlines of their favorite magazines. Still others work their way through a set of templates like Jon Morrow’s Headline Hacks or Copyblogger’s Magnetic Headlines. My old-standbys are the fifth chapter in a rugged copy of Tested Advertising Methods by John Caples and the four U’s (unique, ultra-specific, useful, and urgent). But write long…
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The post 6 ways an empathy map can help you craft winning headlines appeared first on The Next Web.

James Clear writes about using behavioral science to master your habits and improve your health. His free guide, Transform Your Habits, has been downloaded more than 80,000 times. This post originally appeared on his blog. In 1966, a dyslexic sixteen-year-old boy dropped out of school. With the help of a friend, he started a magazine for students and made money by selling advertisements to local businesses. With only a little bit of money to get started, he ran the operation out of the crypt inside a local church. Four years later, he was looking for ways to grow his small magazine and started…
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The post Successful people start before they feel ready appeared first on The Next Web.
How to run a Facebook contest, analyze your page and more: 11 Ideal Facebook tools for marketers

This post originally appeared on the Buffer blog. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter. Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more. Here is a selection of our top picks for Facebook marketing tools. 1. Agora Pulse (link) This Facebook (and Twitter) dashboard shows you an overview of all activity on your page and lets you schedule…
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The post How to run a Facebook contest, analyze your page and more: 11 Ideal Facebook tools for marketers appeared first on The Next Web.




