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How to do your PR in the age of information overload

Oct08
by on October 8, 2014 at 4:26 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's, Social Media

chatter

Javier Sanz is a marketer at Quaderno. The moment has arrived: Startups and companies are pitching media with guest posts that instead of providing some real value to the final reader, they are looking for a quick, easy, fast, dirty – and usually not good in terms of conversion – way of promotion. Weeks ago, I remember reading something on the internet to the effect of ‘doing PR and pitching media to cover your thing is just a matter of calling the right API. Don’t pretend to call an API which does not exist, adapt to it.’ Geeky, yes – and right…

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Apple is holding an event on October 16: ‘It’s been way too long’

Oct08
by on October 8, 2014 at 4:08 pm
Posted In: Around the Web, Insider

Apple has sent out invites for a press event taking place on October 16. As The Loop reports, the teaser comes with the following strapline: “It’s been way too long.” Make of that what you will. It will take place at 10am PT/1pm ET at the Town Hall auditorium on Apple’s Infinite Loop campus in Cupertino, according to 9to5Mac. So what can you expect at this particular Apple extravaganza? Probably a release date or the formal introduction of OS X Yosemite, in addition to new iPads and Macs. Nothing has been confirmed though, so we’ll just have to wait another…

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Career and job search platform The Muse launches in London

Oct08
by on October 8, 2014 at 4:00 pm
Posted In: Around the Web, Insider, Product Launches, UK

Muse_feat

People often say that finding a new job is a full-time job in itself, but with a wealth of different companies, agencies and platforms already focusing on the recruitment space, and LinkedIn working overtime to retain its crown of the defacto platform for professionals, is there really room for another entrant to the UK market? The Muse hopes so. First launched in the US around three years ago, the company has attracted $2.8 million of investment to date and has been slowly building its brand to become an established career ‘one-stop-shop’ for the millennial generation. “The Muse is aspiring to become the most respected career…

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Snowball for Android consolidates your messaging apps into a single place

Oct08
by on October 8, 2014 at 4:00 pm
Posted In: Apps, Around the Web, Insider, Product Launches

Using Android phone

Messaging is everything now. But it’s also everywhere on your phone. Snowball wants to grab all those messages and put them in an easy to launch and read stream. Launched today, the Snowball app for Android grabs messages from Twitter, Slack, Snapchat, Facebook, Line, WeChat, Hangouts and SMS. Because the app’s notification element resides above the app layer, you can access those messages from anywhere in Android. The app puts your messages in a easy to follow stream of conversations. It’s like the “all inboxes” feature in a mail client with each messaging app acting as an email account. The…

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Google pushes Chromebooks for Work with a new $50/year subscription plan for advanced features

Oct08
by on October 8, 2014 at 3:46 pm
Posted In: Around the Web, Google, Insider

Chbooks

Google is making a big push for the enterprise market today as it announces a slew of features designed to make Chromebooks more appealing for the workplace. With Chromebooks for Work, Google says it’s now placing particular focus on “identity, manageability, virtualization, performance and pricing.” Identity The main selling points include single sign-on, which basically lets you log in using the same credentials and identity-provider that you use elsewhere in the company. Additionally, it’s introducing multiple sign-in to help users switch between personal and work accounts more easily. Google is also making moves to improve certificate management for wireless connections,…

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