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How publishers and brands can measure the value of native advertising

Oct18
by on October 18, 2014 at 5:30 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's, Social Media

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Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Skyword blog. There’s undoubtedly widespread interest in native advertising among publishers and brands as a new way of reaching audiences with engaging content that brings more value to a reader than traditional ads. According to Shareaholic, 70 percent of people want to learn about products through content rather than through traditional advertising—a statistic that further stresses the importance of quality content to building trust with and educating your audience about your offerings. As native ads become a more valuable way to reach your customer…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

How publishers and brands can measure the value of native advertising

Oct18
by on October 18, 2014 at 5:30 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's, Social Media

scale
Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Skyword blog. There’s undoubtedly widespread interest in native advertising among publishers and brands as a new way of reaching audiences with engaging content that brings more value to a reader than traditional ads. According to Shareaholic, 70 percent of people want to learn about products through content rather than through traditional advertising—a statistic that further stresses the importance of quality content to building trust with and educating your audience about your offerings. As native ads become a more valuable way to reach your customer…

This story continues at The Next Web

└ Tags: 
a couple of laughzillas on a blue diamond background

BBM goes all Snapchat with new ephemeral timer feature, will let you retract messages manually too

Oct18
by on October 18, 2014 at 4:32 pm
Posted In: Apps, Around the Web, Insider

bbm_android_2
BlackBerry has announced a new update is a-comin’ to BBM, with a couple of privacy- and control-focused features in tow. The Canadian company is following in the footsteps of numerous messaging apps with an ephemeral ‘timer’ feature, a trend that was popularized in recent years by Snapchat. With the timer, you will be able to control how long your messages and pictures can be viewed within BBM. Before you send some text or a photo, all you need to do is hit the little timer icon and select how long you wish it to be visible for. The recipient won’t be able to see…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

BBM goes all Snapchat with new ephemeral timer feature, will let you retract messages manually too

Oct18
by on October 18, 2014 at 4:32 pm
Posted In: Apps, Around the Web, Insider

bbm_android_2
BlackBerry has announced a new update is a-comin’ to BBM, with a couple of privacy- and control-focused features in tow. The Canadian company is following in the footsteps of numerous messaging apps with an ephemeral ‘timer’ feature, a trend that was popularized in recent years by Snapchat. With the timer, you will be able to control how long your messages and pictures can be viewed within BBM. Before you send some text or a photo, all you need to do is hit the little timer icon and select how long you wish it to be visible for. The recipient won’t be able to see…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

6 TV ads by A-list directors: From Wes Anderson to David Lynch

Oct18
by on October 18, 2014 at 4:15 pm
Posted In: Analysis and Opinion, Around the Web

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This post was originally published on the Shutterstock blog and has been reprinted with permission. Whether they’re flexing their creative muscles to experiment with different approaches or simply snagging a paycheck between features, many A-list directors have taken on-the-side gigs directing commercials for popular products and brands. Here are six top examples of advertisements from our favorite auteurs, ranging from a 1984 Ridley Scott Apple spot to David Fincher’s new campaign for Gap. Ridley Scott – Apple For the arrival of the Macintosh personal computer in 1984, Apple hired Alien’s Ridley Scott to helm the commercial that announced its intention…

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