a couple of laughzillas on a blue diamond background

Twitter partners with IBM on an enterprise social data platform

Oct29
by on October 29, 2014 at 4:01 pm
Posted In: Around the Web, Insider

Celtic_Lockup_Blue
Twitter and IBM have announced a partnership to allow enterprise companies to use Twitter’s social data with IBM’s enterprise expertise and toolset. In the announcement, Twitter explains that its collection of tweets is a vast and untapped source of “ideas, opinions and debates taking place around the world on almost any topic at any moment in time.” IBM would be able to take advantage of this data via its established toolkit,  such as it’s Watson AI, to answer questions about what consumers like best about certain products, or why businesses may be particularly popular in a given region. Developing…

└ Tags: 
a couple of laughzillas on a blue diamond background

4 brands that built empires without traditional advertising

Oct29
by on October 29, 2014 at 3:50 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, Social Media

sriracha bottle
Franklin Morris is a Senior Writer for Rackspace Digital—the digital marketing infrastructure specialists. The mom-and-pop shop on the corner probably doesn’t rely on traditional advertising (television, print, billboards, etc.) to bring in customers. Neither does your favorite local burger joint. But most iconic brands have hired an ad agency at some point on their upward journey. In 2014, businesses will spend nearly $545 billion on advertising, and that number is expected to increase by another $100 billion by 2018, according to eMarketer. But there are major brands, with huge market share, who have opted out of the traditional advertising game….

This story continues at The Next Web

└ Tags: 
a couple of laughzillas on a blue diamond background

Yummly now serves up recipe suggestions based on time, location, weather and more

Oct29
by on October 29, 2014 at 3:43 pm
Posted In: Apps, Around the Web, Insider

Recipe search platform Yummly has introduced interesting new personalization features to its iPhone and iPad app. Launched back in 2010, Yummly has been serving foodies with recipes based on their precise preferences for a while already. Don’t like beetroot? Yummly lets you exclude beetroot from your searches. Now, it’s tapping contextual information to serve up suggestions in your home feed. Depending on the time of day, weather, season, location and other factors, you’ll see different recommendations. For example, if you open the app at 9am on a winter Saturday, you may see recipes for a warm, hearty breakfast. It’s all…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

BlackBerry CEO talks up incoming ‘Classic’ handset

Oct29
by on October 29, 2014 at 3:36 pm
Posted In: Around the Web, Gadgets, Mobile, Product Launches

BlackBerryClassicFeat3
BlackBerry CEO John Chen revealed details of BlackBerry’s next smartphone: the Classic. It’s a pretty appropriate name too from the looks of it; the device will feature BlackBerry’s much-loved full hardware Qwerty keyboard and is clearly being angled at the brand’s most loyal fans. “It’s tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change – to mimic what’s trendy and match the industry-standard, kitchen-sink approach of trying to be all things to all people,” Chen wrote. “But there’s also something to be said for the classic adage, if it ain’t broke don’t fix…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

Rocket Internet’s first post-IPO incursion into the USA sees SpaceWays launch in Chicago

Oct29
by on October 29, 2014 at 3:30 pm
Posted In: Around the Web, Insider

SpaceWays
Although Rocket Internet has (or has had) presences in lots of countries around the world, the USA has never been much of a market for the business-model-cloning incubator. It does make occasional exceptions, though, for example Glossybox and HelloFresh, and now, weeks after its IPO, another Rocket-backed startup is launching there. Physical storage startup SpaceWays first launched in London earlier this year, and it has since expanded to Paris. Today it’s making the move into the US market, initially targeting Chicago. Similar to US-based rivals MakeSpace and Boxbee, SpaceWays is aimed at people who have too much stuff for their physical space. You order storage…

This story continues at The Next Web

└ Tags: , ,