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Twitter’s opening its first office in the Middle East, five years after the Arab Spring

Mar18
by on March 18, 2015 at 11:55 am
Posted In: Around the Web, MENA

Twitter (by Owen Williams)
Twitter has announced that it’s opening an office in Dubai. The social network is tremendously popular in the Middle East, and will look to increase its ad sales and partnerships in the region with its new outpost. Shailesh Rao, vice president of Asia Pacific, Latin America and Emerging Markets made the announcement of its first office in the Middle East and North Africa (MENA) region at the Arab Social Media Influencers Summit today. Said Rao, “MENA is a key strategic market for us and our new Dubai office will serve as the focal point to help our development across the…

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Uber offices in Paris raided by police and team under custody for entire day

Mar18
by on March 18, 2015 at 11:03 am
Posted In: Around the Web, Insider

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Another day, another worrying turn for Uber. The car service’s Paris offices were raided by police on Monday as part of an ongoing investigation into its low cost uberPOP service. Speaking to TNW, a spokesperson for Uber said: Thirty armed officers conducted a search at Uber France’s premises in Paris. Beyond the obvious disproportion between the resources mobilized and the reality of facts (thirty armed agents, the whole Uber team under custody for an entire day), the exact reason for this visit remains unclear. Police seized mobile phones belonging to drivers as well as emails and documents during the raid.…

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This Android game uses Chromecast to turn your phone into a tennis racquet

Mar18
by on March 18, 2015 at 10:51 am
Posted In: Apps, Around the Web, Motion gaming, Product Launches, Product Reviews, Tennis

Motion Tennis Cast
Mobile game developer Rolocule just launched Motion Tennis Cast on Google Play. It’s a tennis game that you can play on your TV or browser by waving your smartphone around like a Wii motion controller. The game has been in beta for a good while, and the final version works pretty well. Once you’ve installed it on your phone, you’ll need to calibrate it with your Chromecast by standing in front of your TV and tapping a few buttons. The gameplay is fairly simple: just hold your phone and swing your arm to serve and volley against the AI-controlled opponent.…

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Missing Orange Wednesdays? EE’s replacement is a £1 weekly movie rental

Mar18
by on March 18, 2015 at 10:13 am
Posted In: Around the Web, Mobile

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When EE announced it was killing off the much loved Orange Wednesdays promotion, which offered two-for-one cinema tickets, at the end of last year, it promised a replacement. Now it’s here – a £1 film rental from Rakuten’s lesser-known streaming service Wuaki.tv. The promotion, which the company’s calling EE Film Club, launches on March 30. It’ll allow EE, Orange and T-Mobile customers to text the word ‘film’ to 141 and get a promotional code that’s valid from Monday to Wednesday. EE says you’ll be able to choose from “a wide range of films – including new releases” but that’s still not…

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How to tackle content marketing on a budget

Mar18
by on March 18, 2015 at 9:00 am
Posted In: Around the Web, content marketing, How-To's, Social Media

contentmarketing
Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on his blog. Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive.While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy. If you follow a well thought out…

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