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Swiss watchmaker TAG Heuer teams up with Intel and Google for smartwatch

Mar19
by on March 19, 2015 at 1:01 pm
Posted In: Around the Web, Gadgets, Google, Lifestyle

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The biggest criticism against most smartwatches is that they don’t really solve a problem beyond not having to take your phone out of your pocket and that they’re ugly. Today, TAG Heuer, Intel and Google hope to fix at least one of those problems. The partnership was announced at the Baselworld watch fair. The Swiss watchmaker will produce an Android Wear-powered smartwatch running Intel hardware that it says will launch at the end of 2015. While features were not announced, the watchmaker is known for its sports-based devices so expect a very fancy, very sporty smartwatch with the usual Android Wear attributes. The partnership gives…

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Pushing apps on television: The new way of old advertising

Mar19
by on March 19, 2015 at 1:00 pm
Posted In: advertising, Analysis and Opinion, Apps, Around the Web, Insider, Market Intelligence

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This post is part of the ‘Market Intelligence’ series, brought to you by SimilarWeb: get insights for any website or app.

In the relatively recent invention of app advertising, the default for most in the industry is to rely on Facebook and the good ol’ fashioned mobile banner. While this has become an accepted part of hunting for new users, the return on these investments has become increasingly low. In some circles, spending money on Facebook user acquisition is akin to spending cash on click farms. With news that Facebook is progressively driving up the cost of advertising on the platform – 700 per cent year-on-year, according to The Drum – there has been a quiet, but seismic shift in how…

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Opera acquires SurfEasy to integrate its VPN service into its software

Mar19
by on March 19, 2015 at 12:42 pm
Posted In: Around the Web, Insider

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Cross-platform browser maker Opera just bought SurfEasy, a Canadian virtual private network (VPN) service that lets users browse the Web privately and anonymously. The terms of the deal have not been disclosed. The acquisition will allow Opera to integrate SurfEasy’s secure browsing services into “joint products” for desktops and mobile devices. The most logical step for Opera would be to add SurfEasy’s VPN tools into its browser, but it’s possible that the company might choose to launch an entirely new product altogether. SurfEasy will continue to provide customers with its existing services, which include VPN apps for desktops and mobile devices,…

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Rovio’s 3D Angry Birds movie will have cost more than $160m by the time it lands next year

Mar19
by on March 19, 2015 at 11:27 am
Posted In: Around the Web, Insider

Remember 2009? A time when all anyone could play or talk about seemed to be Angry Birds? Well, it’s not 2009 any more and the company’s financial position isn’t faring quite as healthily as it was back then, which is why it’s hoping its upcoming Angry Birds movie will help put it back on track to mega-profits. However, given the huge amount of time in bringing the movie to market – it was first announced back in 2012 and won’t arrive until summer next year – I’m not convinced it’ll be the mega-hit that Rovio and Sony Entertainment’s Columbia Pictures hope. Add waning…

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A guide to finding, recruiting and working with bloggers

Mar19
by on March 19, 2015 at 10:52 am
Posted In: Around the Web, bloggers, blogging, How-To's, Social Media

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Tamar Weinberg is the VP of Customer Success at influencer marketing platform, The Shelf, which lets you find the most targeted and relevant influencers for any outreach campaigns through its proprietary patent-pending brand and ecommerce indicators.  Working with bloggers can be a somewhat daunting task if you’ve never done it before. There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. I know this, because 75 percent of the brands that use our platform fall into…

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