How to market… without a marketing department

Feb03
by on February 3, 2023 at 4:08 pm
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How do you set your company apart from other brands? How do you sell people a product they’re not used to? And how is all that possible without a marketing department? John Schoolcraft, Chief Creative Officer at Oatly, has an answer to all these questions. In 2012, together with CEO Toni Petersson, Schoolcraft began to transform a 30-year-old maker of oat drinks into a worldwide movement devoted to promoting a more sustainable lifestyle. We caught up with Schoolcraft at TNW 2022 and learned how Oatly created a thriving marketing strategy… without a marketing department. If you’d like to get his insights in full, check…

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Portugal is set to house Europe’s biggest solar farm

Feb02
by on February 2, 2023 at 2:59 pm
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Spain-based Iberdola has secured an environmental license from the Portuguese Environment Agency (APA) to build a photovoltaic plant in Santiago do Cacém in Portugal. The company claims that it’s set to be Europe’s biggest solar farm and the fifth largest in the world. The solar farm, named after the poet Fernando Pessoa, will start operation in 2025 and will have an installed capacity of 1,200MW. According to Iberdola, it’ll be able to generate enough green energy to cover the needs of around 430,000 homes — equivalent to a population twice the size of the city of Porto. The facility is…

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Auto industry, take note: This student-made EV cleans the air while driving

Feb02
by on February 2, 2023 at 12:24 pm
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An EV that cleans the air while driving might seem like a pipe dream , but a student team based at the Eindhoven University of Technology has made it reality. TU/ecomotive — as the team is called — has been creating inspiring, environmentally conscious concept cars for over a decade now. Among the concept vehicles presented by the students, last year’s Zem — which stands for “zero emission mobility” — is the most outstanding. It’s a passenger EV that not only paves the way towards vehicle carbon neutrality, but also cleans the air while driving, something that, in turn, reduces…

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This Dutch startup wants to electrify industrial-scale machines

Jan31
by on January 31, 2023 at 3:02 pm
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The Netherlands-based Eleo is on a mission to accelerate the transition to a fossil-free future. How? Well, by providing high-tech batteries to the machines and vehicles most difficult to electrify. These mainly include industrial, off-highway machines in the construction, agricultural, and forestry sectors — but also cover electric mobility, ranging from cargo and last-mile delivery vehicles to vessels. Eleo started out as a student team at the Eindhoven University of Technology, and was founded in 2017. Since then it’s been designing and manufacturing in-house battery systems that boost a high level of performance and flexibility. Specifically, the startup offers modular…

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Inside Europe’s high-tech scramble for better energy storage

Jan31
by on January 31, 2023 at 9:26 am
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A “metal sock” in the ground stuffed full of hydrogen. Vats of scorching sand. Huge weights moving very, very slowly up and down old mineshafts. Is this the future of energy? This menagerie of strange machines and heat-retaining vessels is poised to emerge across Europe as the continent seeks ways of storing the surplus energy produced by renewables. The UK, for example, wasted half a billion pounds’ worth of wind energy in 2021 because it had nowhere to store it. Without such storage, electricity must be used at the very moment it is generated. As wind energy continues to go…

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