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Mightybell now lets anyone create a custom community on its social platform

Apr03
by on April 3, 2014 at 3:14 pm
Posted In: Around the Web, Insider

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Mightybell has officially launched its platform for creating micro social networks, allowing anyone to sign up and begin connecting with like-minded people. During its beta phase, Mightybell signed on several notable clients, including American Express, Lean In and The Gates Foundation. The product is similar to Google+ and Facebook by allowing small groups to self-organize around a common topic or interest. However, the startup differentiates itself from mainstream social networking companies by suggesting that its service is smarter and more about engaging with the people “you should know,” rather than those you’re already acquainted with. CEO Gina Bianchini said in…

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Livefyre adds a real-time review system to its social content service

Apr03
by on April 3, 2014 at 3:00 pm
Posted In: Around the Web, Insider

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Livefyre today announced LiveReviews, a new tool for enabling user-generated ratings and reviews for publishers. This service is launching with four partners – Time Out, Allure, Universal Music Group Australia and CNET. LiveReviews syncs up with Livefyre’s existing commenting, live-blog and chat services, so publishers that use the firm’s commenting system and other tools can manage their data in one place. Livefyre CEO Jordan Kretchmer said the company originally expected LiveReviews to work for about 25-30 percent of its customers, but the product now looks like it could have broader reach, as some of its initial partners are using it…

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IFTTT now works with iOS push notifications and looks great on the iPad

Apr03
by on April 3, 2014 at 3:00 pm
Posted In: Apps, Around the Web, Insider, Product Updates

IFTTT
If you’re a user of popular personal productivity service IFTTT (If This Then That) who also has an iPhone, iPad or iPod touch, maybe you’ve wished that you could use iOS push notifications in your recipes. Well, from today you can, and there’s also a new universal version of the iOS app, complete with full iPad support. Push notifications work exactly the same as any other output from the service. Set up an input (for example, ‘If the Weather Channel says it will rain tomorrow’) and select iOS push notifications as the result. Voila! You’ll get a message on your…

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Turkey unblocks Twitter following constitutional court ruling

Apr03
by on April 3, 2014 at 2:48 pm
Posted In: Around the Web, Insider, Social Media

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Turkey has reinstated access to Twitter following an order from a constitutional court ruling that the ban breached freedom of expression, according to Reuters. The ban was reportedly lifted on Thursday afternoon following a ruling earlier in the day, Reuters said, citing an official in the Prime Minister’s office as the source of the information. Turkey lifts ban on Twitter after constitutional court ruling: prime minister’s office official — Reuters Tech News (@ReutersTech) April 3, 2014 The removal of the ban follows reports from a few days back, suggesting that a lifting could be on the way due to a…

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Why you need a brand ambassador program (and 4 companies that are doing it right)

Apr03
by on April 3, 2014 at 2:30 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's, Social Media

branding
Nathan Parcells is co-founder and CMO of InternMatch, an online platform connecting the best intern candidates and employers. Connect with Nathan and InternMatch on Facebook, LinkedIn, and Twitter. Transforming your passionate customers into your company’s marketing team might sound crazy, but just might work — especially when those customers happen to be students with a captive campus audience. More and more companies are embracing brand ambassador and campus ambassador programs in order to get the word out about their product or service. With social media marketing taking off, it only makes sense to get your best customers chatting in-person and over social channels. After all, a 2013 study found 79…

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