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Slide decks 101: 10 actionable SlideShare tips for maximum results

Jun08
by on June 8, 2014 at 6:00 pm
Posted In: Around the Web, Design & Dev, Entrepreneur, How-To's

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This post originally appeared on the Buffer blog. Is SlideShare part of your content strategy? Truth be told, we have yet to fully integrate it into our content creation process here at Buffer. We’ve felt lots of great nudges, though. We’ve heard tell of the amazing opportunity on SlideShare, how it’s a primed network of highly engaged influencers just itching to find and share your stuff. What might ultimately sell us, though, is the response we got from a single slide deck, created in a hurry, that garnered over 5,000 views in one weekend. It would appear that SlideShare has…

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The high road to building an enterprise SaaS company

Jun08
by on June 8, 2014 at 3:00 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur

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Yoav Leitersdorf and Ofer Schreiber of are partners at YL Ventures. Developing an enterprise-grade SaaS product is not easy. The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. B2B companies, often due to the higher barriers to develop a working product, have historically been less popular with early-stage investors – such barriers sometimes involve tough requirements for core IP and deep technology.  However, we argue that in the long run, B2B companies can be more capital efficient than B2C companies, achieving maximum traction at minimal investment. And more importantly, B2B companies…

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The tech and pizza promise: Why your product must deliver more in less

Jun08
by on June 8, 2014 at 11:00 am
Posted In: Around the Web, Design & Dev

Jake Levirne is the Vice President of Product at Yesware. Humans are wired to crave immediate joy, from pizza delivery in 30 minutes or less to morning coffee in five. But with lengthy install times and complicated user interfaces, software by enterprise technology companies isn’t meeting our need for instant gratification. That’s a big problem. We’ve always known first impressions matter, but they’ve never quite had the effect they do today. When examining a website, for example, it takes users less than two-tenths of a second to form a first impression. The increasing impact of those first few seconds is…

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