The Daily Dose

Advertising technology company OpenX today announced an impressive new product, dubbed Demand Fusion, that brings together a real-time bidding platform and ad network demand. Traditionally, supply-side platforms (SSPs), which focus on serving publishers and their ad inventory, have siloed ad networks and real-time bidding (RTB). While some players offer publishers the opportunity to choose between an RTB and the flat pricing of ad networks, none have been able to combine them dynamically up until now. Demand Fusion works by holding open an RTB auction while also gathering ad network demand. The highest auction bid will act as a minimum guaranteed…

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Monday is here, which means the weekend is now little more than a distant memory. Well, I guess that all depends on what you got up to over the past few days. At any rate, if you’re looking to catch up on all the tech-related tidbits you missed while you were off pursuing more pressing activities, well, here’s a quick recap. News from The Next Web over the weekend The first Vine from space is a thing of wonder Path is turning its users’ private messages ephemeral, if you can call 24 hours ‘ephemeral’ Netflix updates Android app to make…

This story continues at The Next Web