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Facebook adds analytics support to App Links and Windows universal support

Aug21
by on August 21, 2014 at 5:33 pm
Posted In: Apps, Around the Web, Gadgets

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At F8, Facebook introduced App Links, a cross platform app deep linking system. Today, the company introduced analytics for events via the Bolt SDK to help developers track how users are interacting with those links. In its ongoing desire to offer open-source tools, Facebook not only offers App Links analytics via Facebook and Parse, but also via a third party analytics tool, Mixpanel. Plus, anyone could build their own analytics solution. App Links Product Manager Vijay Shankar also announced Windows universal support so the app links can work on the entire Windows ecosystem. App Links is an open source solution for…

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Instagram announces three new business tools for brands: Account insights, Ad insights, and Ad staging

Aug21
by on August 21, 2014 at 5:09 pm
Posted In: Around the Web, Social Media

Pictures appear on the smartphone photo

Instagram today announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or markets. Instagram says the dashboards are a response to brands asking for more insight into how users engage with and respond to their photos and videos. The tools will thus let brands monitor the reaction to posts and campaigns, as well as give them suggestions for the best time of day to…

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a couple of laughzillas on a blue diamond background

Instagram announces three new business tools for brands: Account insights, Ad insights, and Ad staging

Aug21
by on August 21, 2014 at 5:09 pm
Posted In: Around the Web, Social Media

Pictures appear on the smartphone photo

Instagram today announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or markets. Instagram says the dashboards are a response to brands asking for more insight into how users engage with and respond to their photos and videos. The tools will thus let brands monitor the reaction to posts and campaigns, as well as give them suggestions for the best time of day to…

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Estimote’s beacon Stickers track movement, temperature and react when your smartphone is nearby

Aug21
by on August 21, 2014 at 5:00 pm
Posted In: Around the Web, Gadgets, Insider, Product Launches

ESTIMOTE Stickers - Nearables Press Kit4

Forget wearables. Estimote, an early pioneer of Apple’s location-aware iBeacon technology, is back with a new product coined “nearables.” These slim, flexible “Stickers” are smaller than Estimote’s wireless Beacons and, as the name suggests, can be stuck to almost any physical object. They’re colorful and shaped like pieces of a stained glass window; even if your friend spots one, the thoughtful design means it won’t stand out like a sore thumb. Estimote Stickers aren’t limited to iBeacon though; co-founder Steve Cheney says that any packet format can be sent to “nearables” and they’re backwards compatible with its SDK (iOS/Android), as well…

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If you like stargazing, you’ll love Star Walk’s new universal app for iOS

Aug21
by on August 21, 2014 at 4:08 pm
Posted In: Apps, Around the Web, Insider

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Software developer Vito Technology already has a roaring success on its hands with Star Walk, the uber-popular stargazing app that launched back in 2008 and won an Apple Design Award two years later. 10 million downloads on (iOS and Android), Vito has lifted the lid on a brand new standalone app called – wait for it – Star Walk 2. The basic principle remains the same for the sequel: you can find and identify stars, satellites, and comets in real time, simply by holding your device up to the sky. However, the revamped incarnation has had a big makeover with…

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