Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Jumplead blog. A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break once you actually bring subscribers in. But the honest truth is that getting customers to opt-in to your emails is only the first step and preventing them from unsubscribing is even more difficult. What truly matters is how you treat them once they’ve subscribed to your list. After all, a whopping 97 percent of businesses are using email marketing,…
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