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The challenges of marketing a high-priced product (and how to overcome them)

Oct31
by on October 31, 2014 at 2:23 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's

blank price tag
Firas Kittaneh is the CEO of One Mall Group. Businesses make a killing selling products that rarely cost more than a hundred dollars. Take Warby Parker and H&M, for instance. It’s hard not to smile at the prices; it’s easy to swipe your credit card too. For companies that offer single items worth hundreds of dollars or goods that cost an alarming four-figures, there are a number of obstacles to overcome before you can convince shoppers to spend even a dime.  Brands consistently face three major challenges when marketing a high-priced product. Below are some solutions which make selling a thousand dollars’…

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Spain orders Google to pay news publishers a tax for search results

Oct31
by on October 31, 2014 at 12:53 pm
Posted In: Around the Web, Google, Search, Spain

Google Spain
The Spanish parliament passed a ruling yesterday to allow news publishers to charge aggregators and search engines like Google each time they display news content in search results. The law, lobbied for by Spain’s AEDE group of news outlets, goes into effect on January 1, 2015, but it doesn’t yet specify how much aggregators and search engines could be charged. Google’s Spanish division responded saying it was disappointed with the decision, and will work to help news publishers in the country increase income. This is similar to a row in Germany earlier this October, between Google and a group of…

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Facebook is now available on Tor for more secure browsing

Oct31
by on October 31, 2014 at 12:38 pm
Posted In: Around the Web, Tor

Facebook Tor
After enabling secure HTTPS browsing by default for all users in August last year, Facebook has taken another step to allow for secure browsing, and has made their social network available via the Tor network for users who want to maintain their anonymity when logging on to the Web. The Facebook onion address (accessible only in Tor-enabled browsers) connects users to Facebook’s Core WWW Infrastructure, so as to provide end-to-end communication, directly from the browser into a Facebook datacentre, allowing for private and secure browsing sessions. An SSL certificate issued by Facebook to visitors confirms to them that they’re indeed accessing…

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October in Africa: All the tech news you shouldn’t miss from the past month

Oct31
by on October 31, 2014 at 11:27 am
Posted In: Around the Web, Insider, Roundups

Cape Town
October saw serious developments in the e-commerce, digital music and video on demand (VoD) sectors in Africa, as well as the usual startup activity and new product offerings. Consolidation and funding in the e-commerce world Two of South Africa’s largest e-commerce sites, Naspers-owned Kalahari.com and Takealot.com, have agreed a merger, with the two companies to have an equal shareholding in the new united entity. The Competition Commission is still to approve the deal, which the companies said was driven by the fact the two businesses remained loss-making and needed to scale more greatly to compete against brick-and-mortar retailers. Meanwhile, in…

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All the tech news you shouldn’t miss from Eastern Europe: October

Oct31
by on October 31, 2014 at 11:00 am
Posted In: Around the Web, Insider, Roundups

eastern-europe
Another month has passed and brought scores of news and feature stories that are worth to be read by everyone who cares about what’s going on on the tech scene in Eastern Europe. Check out all the most important headlines about funding, startups, VC funds and investors, governments interaction with the tech industry, and so on. If you think that something is missing, or would like to draw our attention to an important story, feel free to ping me on Twitter (@shlema) or by e-mail at shlema@gmail.com. Startups, VCs and accelerators Russian VC Life.SREDA has doubled down on fintech startups with new $100…

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