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Matthew Capala is the author of “Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This adapted excerpt comes from Matthew’s latest book, “SEO Like I’m 5.“ “80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2014 is not much different. You need to show up when consumers search for your product or service on Google, when you are spoken about on social media, or when you receive a review or a comment. Why? Because showing up equals cash: 80 percent of consumers search for a product/service before purchasing it 70 percent read online reviews before making…
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Revert keeps daily, searchable backups of all your cloud services so you can have peace of mind

Ever trusted a service like Evernote or Mailchimp with your most important data, only to lose it in some freak accident? When we use cloud services, we put a lot of trust in these companies to keep everything safe, but what if there was a way to take the safety of that data into our own hands? Revert is just that; searchable daily online backups for your cloud services. The idea is that one of the problems with services like Mailchimp, is that a change or loss of your email address lists could be catastrophic, so it’s important to keep backups of that important data.…
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Firas Kittaneh is the CEO of One Mall Group. Coffee, late night email and the snooze button sap people of energy, compromising an employee’s overall performance at work. Though these things seem innocent, an evening cup of Joe, one quick reply to a colleague and an extra 15 minutes of shut-eye in the morning can drastically diminish the quality of one’s sleep. Before a person even starts his or her work day, they’re already at a disadvantage. According to the Division of Sleep Medicine at Harvard Medical School, insufficient sleep can cause anxiety, irritability and impatience as well as inhibit concentration…
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