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7 reasons to use emoticons in your writing and social media, according to science
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This post originally appeared on the Buffer blog. Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message: “I propose that the following character sequence for joke markers: “:-)” Read it sideways.” Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a significant role in communication. If you’re still not sure whether…
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Garrett Heath is a social media marketer for Rackspace. Digital design is about considering the needs of the users, delivering on their expectations and delighting them in the process. Well-designed applications are rapidly adopted in the marketplace, resulting in big business for the organizations that create them. The Chief Experience Officer (CXO)—one of the newest executives to join the C-suite—is charged with leveraging best practices in design and user experience to gain market share. “People are realizing that a key differentiator for companies is the user experience,” Carola Fellenz Thompson, CXO at Splunk says. But in order to understand what…
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9 (often overlooked) things to consider before going mobile-first

Having mobile presence is no longer an added bonus for businesses; it’s a necessity. When taking a mobile-first approach, it’s important to remember that mobile and desktop are vastly different. Many elements get overlooked when making this transition, which can easily have a negative impact on your bottom line. To narrow this transition gap, I asked nine entrepreneurs from the Young Entrepreneur Council (YEC) the following: What’s one overlooked thing tech startups must change as they switch to a mobile-first approach to new development projects? Their best answers are below: 1. Beta Testing Recently, Google and Apple have made it easier to…
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The Spirit Catches You and You Fall Down: A Hmong Child, Her American Doctors, and the Collision of Two Cultures by Anne Fadiman
Reviewed by Ayun from Brooklyn, New York.




