The Daily Dose

Rewind the clock a few years and you’d frequently hear people suggesting that Facebook is a great marketing channel because it was free to have a presence. If you built a good Facebook page for your business and attracted lots of fans, you’d have a valuable platform to talk to potential and existing customers. But times have changed and Facebook are pulling in the reigns. Its advertisement algorithm continues to adapt as Facebook controls more of what users get to see in their news feeds. As a result, many brands have seen the organic reach of their pages decline rapidly. According to…

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