Hyundai bought Boston Dynamics for nearly $1B — now build a walking car!

Dec10
by on December 10, 2020 at 10:42 am
Posted In: Uncategorized


At the start of last November, reports surfaced that Korean carmaker Hyundai was in talks to buy Boston Dynamics, the company that makes those robot dogs that will probably lead the charge when the machines rise up. Now, various reports confirm that a deal has been reached, and it will see Hyundai take over Boston Dynamics from its current owners, Japanese conglomerate SoftBank, for $921 million. As Gizmodo reports, this is the third time in seven years that the unprofitable Boston Dynamics has changed hands. The company spun off from a research unit at the Massachusetts Institute of Technology in…

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Why empathy should be the key ingredient in products

Dec09
by on December 9, 2020 at 1:30 pm
Posted In: Design & Dev, Social Media


In 2019, Bloom & Wild, a letterbox flower delivery company, informed its customers they could opt out of Mother’s Day marketing. This followed some customers asking for emails to be paused in the run-up to what can be a sensitive holiday for some.  The response was overwhelmingly positive. Since then the Thoughtful Marketing Movement has blossomed, and 130 businesses have signed up, with marketers sharing their ideas on how to be more empathetic. Empathy is becoming ever more important to individuals, communities, and organizations. Two years ago, Microsoft’s CEO Satya Nadella said empathy is one of the key sources of…

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How to choose the best robotic vacuum for your home

Dec08
by on December 8, 2020 at 1:21 pm
Posted In: Plugged


Who really has time for household chores? Not only are they unenjoyable, but you’re often left fighting with unwieldy appliances, like massive and finicky vacuum cleaners, that make the irritating task of cleaning all the worse. Domestic vacuum cleaners have had a strange trajectory. When they were first launched, they went through an amazing transformation that consistently improved their practicality and efficiency. That being said, since the digital revolution, not much has actually changed in the way of design and functionality — at least not until robotic vacuum cleaners came on the scene. The invention of fully autonomous robotic vacuum…

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