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29 free Internet tools to improve your marketing starting today

Feb24
by Sindy Cator on February 24, 2014 at 8:40 pm
Posted In: Around the Web, Entrepreneur, Lists, Roundups, Social Media
Pages: 1 2 3 4 5 6

Screen Shot 2014 02 07 at 2.28.13 PM 520x245 29 free Internet tools to improve your marketing starting today

This post originally appeared on the Buffer blog.


Aren’t shortcuts just the best?

While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.

That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!

Research Tools

We’ll start at the beginning: researching topics, sites and ideas.

1. Google Scholar

I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. It limits your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.

Pair it with a Google Alert to get amazing research on your topics of interest delivered right to your inbox.

Screen Shot 2014 02 07 at 6.43.54 PM 520x356 29 free Internet tools to improve your marketing starting today

2. Open Site Explorer

Described as a search engine for links, Open Site Explorer  allows you to see a list of the sites that are linking to you – or another site.

Links are great for SEO, and this is great info for building better relationships with sites that like what you do, or even keeping an eye on competing sites.

Screen Shot 2014 02 09 at 4.59.55 PM 520x301 29 free Internet tools to improve your marketing starting today

3. Google Trends

See what the world is searching for and how interest in concepts has changed over time with Google Trends.

For example, I feel like I’m suddenly hearing about “growth hacker” and “growth hacking.” Are you, too? I input those terms into Google Trends and it looks like there is a sudden new interest in the concept.

Screen Shot 2014 02 07 at 6.49.01 PM 520x294 29 free Internet tools to improve your marketing starting today

Ideation Tools

4. Blog Topic Generator

Stumped for ideas? Give Hubspot’s Blog Topic Generator a few nouns that describe your content areas and it’ll spit out a week’s worth of post ideas.
Screen Shot 2014 02 07 at 5.06.55 PM 520x191 29 free Internet tools to improve your marketing starting today

I put in the words “social media” “content marketing” and “aardvarks” (how could I resist?) and got the following:

  • 10 Signs You Should Invest In Social Media
  • Think You’re Cut Out For Doing Content Marketing? Take This Quiz
  • Miley Cyrus And Aardvarks: 10 Surprising Things They Have In Common
  • 15 Best Blogs To Follow About Social Media
  • What Will Content Marketing Be Like In 100 Years?

Not bad, huh? Which one do you want to read?

5. Content Idea Generator

Enter a keyword for a fun, irreverent suggestion from Portent’s Content Idea Generator.

Screen Shot 2014 02 07 at 5.13.01 PM 520x189 29 free Internet tools to improve your marketing starting today
Next: Reading and Writing Tools

└ Tags: syndicated
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Samsung Galaxy S5 owners will be able to use fingerprint authentication to pay with PayPal

Feb24
by Sindy Cator on February 24, 2014 at 8:30 pm
Posted In: Around the Web, Gadgets, Insider, Mobile

Following Samsung’s official unveiling of the Galaxy S5 at Mobile World Conference 2014 in Barcelona, PayPal has announced it will be the first global payments company to support the device’s mobile fingerprint authentication technology. As a result, Samsung Galaxy S5 owners will be able to use their fingerprint, no passwords or logins required, to shop at any merchant that accepts PayPal on mobile and in-stores. The feature will be available in 26 markets, including Australia, Brazil, Hong Kong, Russia, the UK, and the US, when the device launches on April 11.

As you can see, a simple swipe of the finger will let you log into your PayPal account to shop and pay while on the go. PayPal says it will provide a secure wallet in the cloud and won’t store personal information on the device. This might just end up being the killer feature Samsung is hoping for.

See also – Samsung Galaxy S4 vs Galaxy S5: What’s New?

Image Credit: Eric Piermont/AFP/Getty Images

└ Tags: syndicated
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Hands-on with Handy Photo, a mobile app that lets you tweak photos to perfection

Feb24
by Sindy Cator on February 24, 2014 at 8:30 pm
Posted In: Apps, Around the Web, Design & Dev, How-To's, Product Reviews

shutterstock 113361187 520x245 Hands on with Handy Photo, a mobile app that lets you tweak photos to perfection

Look out Photoshop Touch and Google SnapSeed—there’s another contestant in the ring vying for the title of full-service mobile photo editor. With the release of Adva Soft’s Handy Photo 2.0  for the iPhone, iPad, and Android, mobile photographers  just got another reason to shake up their routine.

Expert tools that you guide with a finger—or perhaps a stylus if you really want to get fancy—are often complex, frustrating to maneuver, and hard to learn. Handy Photo seeks a place in the same functional realm as desktop apps like Adobe Lightroom, OnOne Perfect Photo Suite, Google SnapSeed, and Apple Aperture. Photoshop Touch has a similar goal: to be the mobile analog of Photoshop, its flagship desktop software.

Handy Photo 2 features three major advances over the previous version: An interface overhaul that is designed to make the app more accessible and friendlier to users of various photographic skills; the ability to select and apply edits to discrete parts of a photo; and a new edge-aware brush that facilitates more accurate selections.

photo 22 520x390 Hands on with Handy Photo, a mobile app that lets you tweak photos to perfection

Isolate the subject of the photo and add an artistic texture to it or to the background.

The interface of the iPhone and iPad versions are virtually identical, and the iPhone even has a landscape position, which is convenient. While launching this app for the first time is not for the faint of heart, soon enough, the interface starts to make sense. Some operations may still present a challenge, however.

If you have an iPad or larger Android device, it’s helpful to get acquainted with the app in that relatively spacious environment. The app launches into a splash screen that lets you immediately access your gallery, camera, and the app’s tutorials. If you’re like me, though, you save the tutorials for last.

Tapping the main menu button—the hand icon at the upper right corner of the screen—brings up a dual-level circular tool that rotates among available editing functions. The first level lets users access the filing system where you can navigate to the start page, your photo collection, sharing options, and settings. The wider animated circular menu is where the action is. Here you choose major editing tools like Tone & Color, Retouch, Clone Stamp, Move Me, Filters, Textures, Magic Crop, and Frames.

photo 2 520x390 Hands on with Handy Photo, a mobile app that lets you tweak photos to perfection

A rotating wheel of major editing functions forms the main interface.

Tapping any of those controls prompts the main menu to recede and opens another smaller circular set of contextual controls at the opposite end of the canvas. Just touch each control and a text tip appears telling you what it does. Then slide your finger across the screen to get more or less of the chosen effect.

The Tone & Color tool has another important layer of controls featuring Adjustments and Gradient Masks. The latter is profound because it lets you choose how much of the image you want to adjust: the whole picture, an adjustable Linear Gradient Mask, an Elliptical Gradient Mask , or a Masking Brush. Each lets you select parts of the image to apply edits. Choosing the Masking Brush lets you access the Edge Aware Brush—available on a number of other tools—that helps to accurately select an object for editing or special effects while leaving the rest of the picture untouched.

photo 3 520x390 Hands on with Handy Photo, a mobile app that lets you tweak photos to perfection

Once you select an edit, Handy Photo makes various additional options available at the bottom left side of the canvas.

Each time you accept an edit, by tapping the check mark, the app compiles a history that you can easily access and view.

photo 21 520x390 Hands on with Handy Photo, a mobile app that lets you tweak photos to perfection

Use the content aware Retouch tool to get rid of unwanted elements.

I found some of the tools a bit clunky. For example, the Retouch Lasso tool placed a large brush around my selection, often obscuring the selected item. This is actually the loupe, which is designed to help you better see what you’re selecting, but perhaps being a southpaw got in the way of my view. Using a stylus helps with precise selections, and I found it helpful in this case.

photo 5 520x390 Hands on with Handy Photo, a mobile app that lets you tweak photos to perfection

A Polaroid frame matches the Polaroid style placed on this picture.

When it’s time to tackle the Clone tool or the Move Me tool, you’ll need to consult the user guide. Otherwise you’ll waste some time watching the app render versions that you did not intend.

Those familiar with Adva Soft’s stable of programs will recognize some of their technologies in Handy Photo: Magic Crop can do a basic crop on your image, of course, but it is also content aware, so that if you change the photo from horizontal to vertical, for example, or just expand the picture beyond its natural boundaries, the app will fill in the blank space quite well. Similarly, the Retouch control works in much the same way as the company’s independent TouchRetouch standalone tool.

photo 520x390 Hands on with Handy Photo, a mobile app that lets you tweak photos to perfection

AdvaSoft’s content aware technology is used for Handy Photo’s cropping feature.

The best way to approach Handy Photo is to take exactly the same attitude as you would approach a Photoshop project on your desktop (even if you are lounging in your bean bag chair with both your cat and your iPad on your lap). It may take a little while to get the hang of all of Handy Photo’s maneuvers, but making use of the variety of filters and textures and frames will be worth the effort.

➤ Handy Photo

Image credit: Shutterstock

└ Tags: creativity, syndicated
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Samsung Galaxy S4 vs Galaxy S5: What’s New?

Feb24
by Sindy Cator on February 24, 2014 at 7:46 pm
Posted In: Around the Web, Gadgets, Insider, Mobile

02 SM G900F charcoal BLACK 11 520x245 Samsung Galaxy S4 vs Galaxy S5: Whats New?

Samsung today announced the Galaxy S5, the successor to the Galaxy S4, during its Unpacked5 event at Mobile World Conference 2014 in Barcelona. After all the rumors and leaks, Samsung has finally unveiled its fifth flagship smartphone to take on Apple and Microsoft, as well as the many other Android OEMs.

Before you run out and buy the latest and greatest from the South Korean company, assuming you’re not interested in iOS or Windows Phone, you might want to check what exactly you’re getting for your hard-earned cash. We’ve put together the following table to show you what exactly Samsung has changed between the S4 and the S5.

Galaxy S4 Galaxy S5
Storage 16GB, 32GB, 64GB 16GB, 32GB
Display 5-inch, 1920×1080, 441 ppi 5.1-inch, 1920×1080, 432 ppi
Processor 1.9 GHz Quad-Core / 1.6 GHz Octa-Core 2.5GHz Quad-Core
Memory 2GB RAM 2GB RAM
Rear Camera 13MP 16MP
Front Camera 2MP 2.1MP
Battery 2,600 mAh 2,800 mAh
Network 4G LTE Cat 3 100/50Mbps 4G LTE Cat.4 150/50Mbps
Connectivity USB 2.0, Bluetooth 4.0, NFC USB 3.0, Bluetooth 4.0, NFC
Height 5.38 inches (136.6 mm) 5.59 inches (142.0 mm)
Width 2.75 inches (69.8 mm) 2.85 inches (72.5 mm)
Depth 0.31 inches (7.9 mm) 0.32 inches (8.1 mm)
Weight 4.59 ounces (130 g) 5.11 ounces (145 g)
Colors White/Black/Blue/Brown/Purple/Red/Pink White/Black/Blue/Gold
OS Android 4.2 (Jelly Bean) Android 4.4 (KitKat)

 
Given that the Samsung Galaxy S5 is expected to be priced similarly to the Samsung Galaxy S4, you’re essentially paying for a heavier, bigger, and more powerful device. The Galaxy S5 will arrive via Samsung’s retail channels and at carriers in April. Will you be getting one?

Top Image Credit: Samsung

└ Tags: syndicated
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Samsung announces Gear Fit fitness band with heart rate monitor, pedometer and 1.84” display

Feb24
by Sindy Cator on February 24, 2014 at 7:25 pm
Posted In: Around the Web, Gadgets, Product Launches

Gear Fit Grey 520x245 Samsung announces Gear Fit fitness band with heart rate monitor, pedometer and 1.84” display

Alongside its Galaxy Gear 2 smartwatch and the new Galaxy S5, Samsung has announced the Gear Fit, a fitness band that will take on the likes of Nike, Fitbit and Jawbone when it hits the market on April 11. The device weights 27 grams and includes a heart rate monitor, pedometer, sleep tracker and a 1.84-inch Super AMOLED curved display for displaying notifications.

gearfit 520x790 Samsung announces Gear Fit fitness band with heart rate monitor, pedometer and 1.84” display

Samsung expects the Gear Fit’s battery life to last about 3-4 days on typical usage, though minimal usage could stretch up to 5 days. As far as sensors go, the water and dust-resistant band includes an accelerometer, gyro and heart rate monitor. The Gear Fit’s changeable straps come in black, orange and “mocha grey.”

While you can use the Gear Fit as a standalone device, you’ll want to connect it to one of 20 Galaxy devices to get access to alerts for calls, emails, texts, calendars.

Head here for all of our MWC 2014 coverage.

└ Tags: news, syndicated
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