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9 lessons learned from redesigning an e-commerce app for growth

Mar15
by on March 15, 2014 at 1:00 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev

designer desk
Tomas Dirvonskas is the co-founder and CEO at mobile product design boutique Lemon Labs. You can follow him and the company on Twitter: @tdirvonskas and @lemonlabs Just recently, Baltic-based startup Vinted – a marketplace for girls to buy and swap pre-loved clothes – raised $27M from Insight Venture Partners. A year ago, they did not have any mobile presence; today more than 50 percent of its traffic comes from apps. During the redesign process we helped facilitated, we’ve learned some useful lessons about redesigning an app for growth. After the redesign, app usage increased 170 percent, and here are our nine tips. 1. Decide…

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a couple of laughzillas on a blue diamond background

Emotion in marketing: How our brains decide which content is shareable

Mar15
by on March 15, 2014 at 11:00 am
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, Social Media

hearts on wood
This post originally appeared on the Buffer blog and has been republished with permission. Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered…

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