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Tribune’s new mobile app ‘reads’ you the news from online publications

Mar20
by on March 20, 2014 at 2:46 pm
Posted In: Apps, Around the Web, Insider

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American media behemoth The Tribune Company (‘Tribune’) has launched an interesting new service that lets you audio-stream text-based stories from online newspapers. Newsbeat actually comes courtesy of Tribune Digital Ventures, the technology and innovation arm of Tribune that launched last May. The core raison d’être of Newsbeat is to “reimagine news for mobile”, using human voiceovers and text-to-speech technology. Available for Android and iOS, Newsbeat says it will stream up to seven thousand stories each day from across the Web. While it does have a US-centric content offering, it also serves up global news tidbits too, though you can’t indicate…

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Tumblr signs exclusive advertising deal with Viacom for the upfront season

Mar20
by on March 20, 2014 at 2:30 pm
Posted In: Around the Web, Insider

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Viacom today struck an exclusive advertising partnership with Tumblr to serve “co-branded content campaigns” with its partners across the blogging platform during the upfront season. The deal will give Viacom the ability to publish a range of custom content promoting cable networks such as MTV, Nickelodeon, VH1, CMT, COMEDY CENTRAL, TV Land and Spike on Tumblr. It’ll kick off next month with the 2014 MTV Movie Awards, where Viacom plans to put up related images, videos, GIFs and other interactive content before, during and after the show. It’s the first advertising partnership that Tumblr has signed with a television programmer, and Viacom…

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How mobile is bridging brick and mortar’s data gap

Mar20
by on March 20, 2014 at 2:12 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, evergreen, Insider, Investigations, Rackspace

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Smart marketers know that offline marketing techniques like in-store promotions, events, and free samples are powerful techniques for delighting customers and driving sales. The challenge? There’s limited data to prove it. Meanwhile, the Internet has spoiled us. Thanks to tools like Google Analytics and KISSMetrics, we have more data than we can handle – we can track everything from lifetime value to user acquisition costs, and acquisition models. We laugh at brick-and-mortar and call it “old school,” making absurd claims that online mega-conglomerates are making our favorite stores obsolete. The days of the shopping mall are dead, right? Not so…

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QuizUp’s social trivia app for Android blasts through one million downloads in just one week

Mar20
by on March 20, 2014 at 2:00 pm
Posted In: Apps, Around the Web, Insider

QuizUp finally arrived for Android on March 6, four months after it arrived for iOS. And while it may be little surprise to many, it looks like its arrival on Google’s mobile operating system is boosting its uptake significantly. While it garnered 10 million users in two months on iOS, the Icelandic startup behind the QuizUp, Plain Vanilla Games, has revealed it notched up one million downloads in the week after its launch. It’s now averaging around 100,000 new registered users each day, and claims a total of 12.5 million registered users across iOS and Android. QuizUp follows the likes…

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Twitter wants to help you celebrate its 8th birthday by rediscovering your very first tweet

Mar20
by on March 20, 2014 at 1:50 pm
Posted In: Around the Web, Insider

As Twitter gears up to celebrate turning eight-years-old, the social networking giant now wants to help you easily find your first ever tweet. Using this little tool, not only can yo rediscover your own first tweet, however, you can also enter any username to see their first ever musing on the platform…including celebrities, politicians, and all the rest. Moreover, you can even retweet your first tweet directly too, so you can likely expect to see a plethora of ‘my first tweet’ tweets hitting your timeline throughout today and tomorrow. Related read: Twitter’s latest experiment hints that it will remove @ replies…

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