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Twitter’s MoPub will open up its native ads platform tomorrow

Apr22
by on April 22, 2014 at 2:46 pm
Posted In: Around the Web

Twitter Goes Public On The New York Stock Exchange
Twitter is to offer a native ads platform through MoPub, the mobile ad exchange it acquired in September last year. After four months of testing, MoPub will now allow any of its customers to set up, manage and sell their direct-sold and in-house native ads through the new platform. The platform consists of an SDK, which developers can use to build a customizable ad unit inside their existing mobile apps, and an ad server for recording ad campaigns as part of their native ad inventory. Twitter then offers a native ad extension, connected to OpenRTB, which will allow other publishers…

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The science of negotiation: How entrepreneurs can learn to be powerful negotiators

Apr22
by on April 22, 2014 at 2:41 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's, Investigations, LifeHacks

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Denis Duvauchelle is the CEO and co-founder of productivity app Twoodo. Negotiation is not the simple art of getting what you want, when you want it. A great negotiation, whether in your personal or professional life, will leave both parties feeling [somewhat] satisfied rather than producing a clear winner and a clear loser. Becoming a great negotiator is a skill that will serve you well throughout your life. Many opportunities in life are missed by being unable to bargain effectively. Could you have gotten an agreement to pay slightly less rent, and therefore been able to treat yourself to a…

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The inside story of Google Doodles: ‘A campfire for the whole world’

Apr22
by on April 22, 2014 at 1:27 pm
Posted In: Around the Web, Google, Insider, Profiles and Interviews

TO GO WITH AFP STORY by Glenn Chapman, U
At the Googleplex in Mountain View sits a team within the Search Features department that creates all the Google Doodles for the whole world. Ever since co-founder Sergey Brin sketched out a simple Burning Man-themed reworking of the company’s logo in 1998, Doodles have become talking points for the millions of people who see the Google homepage each day. Despite consisting of just ten illustrators, four full-time developers and two project managers, the team managed to create around 350 Doodles last year. “The Doodle team is small but our resources are mighty,” says team leader Ryan Germick (pictured top in 2011) who…

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1Password for Mac and iOS now makes it even easier to create and manage strong passwords

Apr22
by on April 22, 2014 at 1:00 pm
Posted In: Apps, Around the Web, Product Updates

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In the wake of the Heartbleed bug, many technology companies have been advising users to change their passwords. Managing them all can be an arduous task, so today AgileBits has released new versions of its 1Password apps for Mac and iOS. Mac: Version 4.3 On the Mac side, it’s now possible to edit items and generated passwords from inside ’1Password Mini’, a lightweight client that can be activated from the Menu Bar. Searching with the tool will now bring up “everything” tied to the user’s account, including usernames and notes, and for the first time it’s possible to control the client with…

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6.5m Twitter followers later, UberFacts takes its fascinating factoids to iPhone with a new app

Apr22
by on April 22, 2014 at 12:53 pm
Posted In: Apps, Around the Web, Insider

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What do you do when you’ve garnered 6.5 million Twitter followers through dispensing nothing but fascinating factoids? Launch an iPhone app, of course. UberFacts has built a gargantuan following by delivering nuggets such as the most effective way of getting rid of itches, and the meaning of the word Pistanthrophobia. And now you can immerse yourself in these glorious trivia tidbits with a native mobile app, which will work in tandem with its existing Web-based portal. You swipe to view facts that are divided into ten categories (e.g. Wildlife, The Internet, Life & Death), while you can also network with…

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