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How GoPro and Tesla hacked digital marketing

May07
by on May 7, 2014 at 2:59 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, Social Media

Video thumbnail for vimeo video 360° video shot with 6 GoPro cameras will blow your mind
Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists. Digital marketing, like the “analog” marketing that came before it, relies on word of mouth. Clicks, shares, pins and retweets are all part of the conversation. Even in the age of BuzzFeed and go-viral formulas (online quizzes involving yesteryear celebrities apparently back in style), many brands still engage traditional ad agencies and marketing consultants to craft their message. But a handful of companies go it alone, even after they achieve considerable success. Two companies that have broken away from the pack for their…

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Ping.it brings context via related stories to its customizable RSS feeds

May07
by on May 7, 2014 at 2:53 pm
Posted In: Apps, Around the Web, Insider

In May last year, we brought you news on Ping.it, a Web-based RSS reader that lets you create tailored feeds by keywords and popularity. At its most basic level, Ping.it was an RSS reader, but it was the ‘Probes’ feature that was particularly interesting. For example, if you only want to receive feeds on “YouTube videos on Reddit with more than 1,000 Likes”, you could create a Probe that taps both YouTube and Reddit to present this information directly in your feed. With its latest update, however, Ping.it may have just gotten smarter. With so-called ‘Insight Cards’, rather than simply…

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Shazam will soon let users in the UK, Germany, Mexico and Brazil listen to tagged tracks on Deezer

May07
by on May 7, 2014 at 2:24 pm
Posted In: Apps, Around the Web, Latin America, Product Updates, UK

After teaming up with Spotify and Rdio, Shazam is strengthening its music discovery service through a new integration with Deezer. If you’re using the app in the UK, Germany, Mexico or Brazil, you’ll soon be given the option to listen to your ‘Shazamed’ tracks instantly through Deezer’s music streaming service. It makes Shazam a far more useful tool, as it links the discovery service to another method of actually listening to your tracks. Shazam is also planning a major redesign of its mobile app, which will include better sharing options to Facebook, Twitter, Google+, WhatsApp and Pinterest, as well as overhauled…

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Namez helps you avoid the embarrassment of mispronouncing names

May07
by on May 7, 2014 at 2:00 pm
Posted In: Apps, Around the Web, Insider, Product Launches

Hello
Namez, a new platform for helping you avoid the social faux-pas of mispronouncing someone’s name, has launched out of beta today. We’ve all been there, you’re about to walk into a meeting and you realize you’re not exactly sure how to pronounce the name of the person or company you’re meeting. It’s exactly this problem that Namez is aiming to solve. Now fully-launched following an four-week beta period, Namez is ready to start accepting user-submitted recordings, and there’s already a database of some well-known figures from the world of politics, bands, historical figures, animals and more. In addition to the Web platform,…

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This map reveals how the price of Spotify Premium differs around the world

May07
by on May 7, 2014 at 1:34 pm
Posted In: Around the Web, Insider, Links, Shareables

If you emigrate to another country, it often takes a while to get used to their economy. You have to appreciate the cost of living, how much people are usually paid, the country’s financial state, and so forth. In particular, Matias Singer noticed how the price of a Spotify Premium subscription had changed when he moved from Denmark to Malaysia. Intrigued, he developed an interactive map which shows the local price of the music service, from across the world, converted into US dollars. It’s fascinating to see how Spotify’s pricing structure fluctuates around the globe, and also where the service…

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