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A step-by-step guide to effectively managing an outsourced content marketing team

May11
by on May 11, 2014 at 1:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's

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Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Skyword blog. According to a recent study by the Content Marketing Institute, 44 percent of B2B marketers rely on outsourcing content creation such as writing, design, content distribution, and editing. Of B2B marketers, a full 57 percent of technology marketers outsource their content marketing team. It is evident that outsourcing content is a more effective and cost-efficient approach to constructing and executing a successful content strategy for many B2B businesses, especially B2B tech. The goal of your content team should be to help your company create engaging content, distribute…

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Amazing Jailbreak tweak brings true multitasking support to the iPad

May11
by on May 11, 2014 at 10:28 am
Posted In: Apps, Around the Web, Insider

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One of the biggest selling points that Microsoft has against Apple is the fact that the iPad lacks the ability to operate two or more apps simultaneously, but a new jailbreak tweak shows that the iPad is more than capable of doing two things at once. The new tweak, which recently hit Cydia is called “OS Experience” and completely transforms the iPad into a multi-tasking capable machine with almost no effort required. Once installed, you’re able to run two applications side by side, drag them between desktops like on OS X and even snap them to the edges of the…

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Mozilla defends plans for sponsored tab pages after user backlash

May10
by on May 10, 2014 at 10:52 pm
Posted In: Apps, Around the Web, Insider

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Back in February, Mozilla announced that it was working on a replacement page for the ‘new tab’ view in its Firefox browser that would suggest content to users as well as offering sponsored sites. The move was met with considerable backlash from users, with many threatening to drop the browser if the company added advertising to such a fundamental part of the browsing experience. Mozilla’s VP of Firefox, Johnathan Nightingale posted again today to reassure users that the browser wouldn’t turn into “a mess of logos sold to the highest bidder” and went on to say that it’s “not going to happen, that’s not who we are at…

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