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Facebook’s emotion experiment wasn’t just another A/B test, and we need to be ‘algorithm-savvy’

Jun29
by on June 29, 2014 at 1:11 pm
Posted In: Analysis and Opinion, Around the Web, Insider

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Facebook’s experiment with manipulating the emotions of hundreds of thousands of users has quite rightly drawn criticism from people worried about the ethics of such a practice, no matter how scientific its approach. How could they mess with people’s emotions without them being willing test subjects? Defenders of Facebook’s actions, such as VC (and owner of a stake in Facebook through Andreessen Horowitz) Marc Andreessen, say that this is no different to any other A/B test. It’s true that we’re unwilling subjects in experiments run on websites and apps all the time. The color of a ‘Buy’ button, the call-to-action in…

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6 ways content marketing has changed the way we do PR

Jun29
by on June 29, 2014 at 11:00 am
Posted In: Around the Web, Entrepreneur, Social Media

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Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible. Going to lunch with them helped, but it was not scaleable. With the onset of social media and the ability to go directly to the source, journalists had a whole new world of information at their fingertips. Although the Internet had already been around for 19 years, the playing field…

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