Daria Shualy is Don Draper/product marketer at daPulse. “There’s this new Web summit in Dublin,” Eilon, my colleague, tells me. “It looks like they have some awesome speakers aligned, I really think we should go.” “Yeah, I keep getting their emails,” I said. “They’re relentless.” “All the participants look like potential customers for us,” Eilon continued. “Let’s get a booth.” And thus started a month of hectic preparations. As if a six-person startup with zero paying customers at the time didn’t have anything better to do. Our founder, Roy, designed t-shirts, I came up with an original giveaway which our designer slaved…
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