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11 tips for creating a successful and engaging interactive video

Jul13
by on July 13, 2014 at 11:00 am
Posted In: Analysis and Opinion, Around the Web, Design & Dev, How-To's, Insider

film reel
Erika Trautman is the CEO and co-founder Rapt Media. Between Pharrell’s “Happy” music video and the video for Bob Dylan’s “Like a Rolling Stone,” interactive ideo (IV) is undoubtedly hot this year. IV breaks through the noise, gets people talking, and gets more views. The real value, however, is that those views are longer and more engaged. But with interactive videos like Pharrell’s and Dylan’s setting the bar high, it’s easy to assume that only rockstar creative teams with monster budgets and months upon months of planning can create an IV, leaving those new to Interactive Video wondering where to even…

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Productivity vs. Distraction: Should you block social media at work?

Jul12
by on July 12, 2014 at 5:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, Social Media

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Ilya Pozin is a serial entrepreneur, writer, and investor. He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me, and digital marketing agency Ciplex. Social media in the workplace is a hot button topic. As more employees are reprimanded or even fired over the things they choose to post on their social channels, employers are paying more attention to what their workers are tweeting and saying. At the same time, however, social media has skyrocketed in popularity, both in our overall culture and in the workplace. Social’s growing influence A recently released report by Proskaeur shows 90 percent…

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Why Twitter’s new analytics could turn us all into stat-hungry engagement addicts

Jul12
by on July 12, 2014 at 2:47 pm
Posted In: Analysis and Opinion, Around the Web, Insider

Twitter stats1
I’m impressed by the new Twitter analytics dashboard but I’m also a little concerned about what it might do to the way we tweet. Among various charts and graphs, the dashboard – currently available to verified, and some unverified, users – gives a presumably accurate count for how many people have seen your tweets. Meanwhile, an ‘Engagement’ figure for each tweet counts clickthroughs to profile pages, clicks on hashtags, retweets, replies, link clicks and the like. This is incredibly powerful data for social media marketers, but could we be spoiled by it as individual users? I’ve bookmarked my analytics page and…

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