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Facebook now lets app developers target their ads to specific smartphone and tablet models

Jul22
by on July 22, 2014 at 6:40 pm
Posted In: Around the Web

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Facebook is giving advertisers and developers the ability to target ads at specific smartphones and tablets. The new parameters will allow them to specify not only a specific mobile OS, such as Android or iOS, but also individual devices and the firmware version being used. As an example, an advertiser or developer would be able to deliver ads only to people who are using an iPad mini with Retina Display – and target devices that are running at least iOS 7 or higher. In addition, Facebook will also allow developers to target devices with specific connectivity, such as Wi-Fi-only. The…

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Is your interface design misleading?

Jul22
by on July 22, 2014 at 5:12 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev

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This post originally appeared on Owen’s personal blog. I had an interesting experience this week when I tried to cancel my Spotify account. When you visit the cancellation page, you’re asked to give a reason about why you’re canceling. Fair enough, but what caught me off guard is Spotify trying to trick you into staying subscribed. Spotify uses a tactic where it makes the link for “stay premium” a big obvious button and the “cancel my account” button a small link to the right. Since you’re unlikely to read the button and just click on it (because a good interface would make…

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IFTTT launches a Nike+ Channel to make your runs and precious FuelBand points more useful

Jul22
by on July 22, 2014 at 4:34 pm
Posted In: Around the Web, Insider

IFTTT today announced its new Nike+ Channel, which lets fitness fanatics automate tasks tied to their Nike+ Running or Nike+ FuelBand apps. These apps already boast some sharing options, but with IFTTT’s recipes you can automatically log NikeFuel activity in a Google Drive spreadsheet, or have your Philips Hue lights turn green when you’ve reached your daily target. It’s a small step, but an important one as the walled-garden of every fitness tracker and fitness app slowly comes down. Apple’s Healthkit and Google Fit will hopefully make your personal health data more useful, but in the meantime – services such as…

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GoPro Channel for Xbox One offers exclusive point-of-view action sports videos

Jul22
by on July 22, 2014 at 4:04 pm
Posted In: Around the Web

GoPro is known for its range of durable and high-resolution cameras that help action sports athletes to document their latest death-defying stunts from a point-of-view perspective. GoPro also wants to be a video platform owner like YouTube, however. To that end it’s launched a new GoPro Channel for the Xbox One, which allows you to watch on-demand videos, share favorite clips and purchase new cameras. It follows the GoPro Channel that launched on Xbox 360 back in April, and has four “exclusive” videos for you to check out on your TV. Read Next: This surfing video shot with a drone…

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Facebook’s social logins share grows to 55% as G+ and Yahoo fall

Jul22
by on July 22, 2014 at 4:00 pm
Posted In: Around the Web, Insider, Social Media

Facebook Debuts As Public Company With Initial Public Offering On NASDAQ Exchange
It probably comes as little surprise that Facebook is the biggest driver of traffic compared to any other social network, but which social network comes out on top for social logins on third-party websites? Yup, you probably guessed right. Following on from its previous quarterly report, social login aggregator and provider Gigya has revealed some key insights in its latest report, showing that Facebook is making global gains. Its report is based on tens of millions of logins between April and June 2014, and records the most commonly used social APIs by internet users to log-in to websites. Facebook up,…

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