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How most startups mess up their marketing

Jul29
by on July 29, 2014 at 5:56 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, Social Media

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Katie Burke is the Director of Media & Analyst Relations at HubSpot. Recently, a startup called Pressfarm launched, promising to provide the names, emails, and Twitter accounts for journalists so that entrepreneurs could get outstanding coverage for their business. There’s just one major problem with this business proposition: the hardest part of getting press for your startup isn’t getting reporter’s contact information at all. In fact, many reporters in the startup world provide emails in their Twitter bios. Those who don’t can often be found with a quick Google search, or better yet via an intro through a mutual connection. Spamming…

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EA announces a $5 gaming subscription for the Xbox One

Jul29
by on July 29, 2014 at 5:27 pm
Posted In: Around the Web, Insider

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EA today announced EA Access, an upcoming subscription service for the Xbox One that will feature free games, early trials and discounts on digital purchases. The subscription will cost $4.99 a month (or $29.99 a year) and is launching in limited beta today, with a full Xbox One rollout coming “soon.” During the beta, the complete versions of FIFA 14, Madden NFL 25, Peggle 2 and Battlefield 4 are available to play. EA plans to add additional titles, which will go in a section called “The Vault.” EA Access members will get a chance to try out new games, such as Madden…

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WordPress.com gets a fixed toolbar in the Post Editor, a revamped Media Library and better playlists

Jul29
by on July 29, 2014 at 4:41 pm
Posted In: Around the Web, Insider

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If you run a blog directly through WordPress.com, rather than a self-hosted site using the free software from WordPress.org, you’ll soon have access to an upgraded dashboard and set of editing tools. The most notable addition is a fixed toolbar for the Post Editor. Now, instead of scrolling to the top of the page to add a link, the toolbar will remain visible above your work. For bloggers that frequently write long-form essays and articles, this should streamline the formatting process on WordPress significantly. The updated WordPress.com dashboard also comes with a revamped Media Library. It features a new grid view…

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Microsoft’s OneNote for Mac and iOS apps now let you insert Office docs, reorganize notes, and more

Jul29
by on July 29, 2014 at 4:19 pm
Posted In: Around the Web

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Microsoft wants everyone to use its productivity software, regardless of the hardware or operating system they use most frequently. Today it’s catering to Apple enthusiasts with a hefty OneNote update for Mac, iPhone and iPad, introducing deeper OneDrive support, better notebook organisation and attachment options. For starters, you can now access notebooks stored in a OneDrive for Business account. Using OneNote for Mac, you can now open these pages and edit them, as well as create new documents and share them with other people. They’ll be accessible alongside your existing notes from a personal OneDrive account, resulting in a single, unified repository. Across…

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Google Shopping now features product ratings in ads, blurring the lines between organic and paid search

Jul29
by on July 29, 2014 at 4:03 pm
Posted In: Around the Web, Google, Insider

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Shoppers in the US will soon see ratings in Google’s Product Listing Ads, as the search giant looks to lure more companies on board with the promise of better click-throughs. While the temptation for you and me may be to skim over anything ‘Sponsored’ in our online searches, this is an easy way for Google to further blur the lines between organic and paid search, as it gives the listings an extra air of authority. And it also makes the ads more useful for shoppers, as it pulls on real review data from across the Web. “We believe these ratings…

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