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Are you making these 5 common user onboarding mistakes?

Oct03
by on October 3, 2014 at 7:28 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, Entrepreneur, How-To's

onboarding

Samuel Hulick is a long time UX consultant with an intense focus on user onboarding. This article originally appeared on the Help Scout blog. Getting people to sign up for your software is tough. It requires a lot of time, energy, and money, yet many companies are losing most of those hard-won users immediately after their first-run experience. Don’t let your company be one of them! Let’s take a look at some all-too-common user onboarding mistakes that may be damaging your business. 1. Counting on the interface to explain the value of your product There’s a phenomenon in the software business called the…

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Yahoo reportedly close to investing in Snapchat

Oct03
by on October 3, 2014 at 7:17 pm
Posted In: Around the Web, Insider

After snatching up Tumblr, Yahoo is reportedly chasing another teen-focused phenomenon for investment: Snapchat, according to The Wall Street Journal. Yahoo just came into some money with Alibaba’s IPO. Sources told the Journal that Yahoo is in talks to lead Snapchat’s next round, which could value it at $10 billion, or roughly 9 Tumblrs. ➤ Yahoo Nears Investment in Snapchat

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Grooveshark speaks out as it prepares to appeal copyright lawsuit

Oct03
by on October 3, 2014 at 6:51 pm
Posted In: Around the Web, Insider

vinyl

Days after a US judge ruled against online music service Grooveshark in a lawsuit brought by music labels, the company has issued a statement disagreeing with the decision and declaring its intent to appeal. Earlier in the week, Grooveshark had said it was looking into the possibility of an appeal, but the company now says it is “preparing for the appeal process.” Grooveshark says the complaint is related to an “early iteration” of the service that has since been discontinued. In the meantime, the company has pledged to continue operating its business “ethically and honestly – with first-to-market technology as we…

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Breaking down relevancy: How marketers can master ‘the offer’

Oct03
by on October 3, 2014 at 5:51 pm
Posted In: Around the Web, Entrepreneur, tunein

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Michael Caccavale is the CEO Pluris Marketing. In today’s deluge of messaging platforms – digital, direct mail, email, social media, mobile and so on – standing out from the crowd is a challenge that keeps marketers up at night. The playing field is huge, consumers are in the driver’s seat and savvy marketers are constantly iterating their practices to reach consumers in new ways. And with that, there’s one trick all marketers must continually strive to master: the art of the offer—because if you’re not thinking about the call to action, well, you need to find a new profession. An…

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Apple’s next iPad and iMac event will reportedly be on October 16

Oct03
by on October 3, 2014 at 4:59 pm
Posted In: Around the Web, Insider

Apple will be holding its next iPad launch event on October 16, according to Recode. Citing “sources”, Apple is reportedly set to unveil its latest and greatest iPads and a revamped line-up of iMacs at an event in Cupertino. Will we see Apple’s first Retina-equipped desktops? Quite possibly. A general release of OS X Yosemite? Perhaps. If accurate, the launch will come a full five days before the previously rumored October 21 date for the event, which would please Apple fans desperately chomping at the bit to get a look at the latest iterations. ➤ Code/red: Apple to Hold iPad Event…

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