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The content marketing trends your business should be implementing

Oct19
by on October 19, 2014 at 3:00 pm
Posted In: Analysis and Opinion, Around the Web, Entrepreneur, How-To's, Social Media

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JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines. With so many potential benefits from content marketing, here’s a look at the trends that your business should consider implementing: “Director of Content” is the new highly recruited marketing title The person in this critical role helps coordinate sales and marketing activities…

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Landing pages for dummies: A how-to guide

Oct19
by on October 19, 2014 at 1:00 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, How-To's

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Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art.  What’s a landing page? It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list signups with specific incentives (like free bonuses). Landing pages work through elimination. They take out everything that’s not required (like navigation links, sidebars, footers, etc.) and put the focus completely on the intended action. I use landing pages for books I write, my newsletter sign-up, for my consulting, and any new product/service I release. Steps…

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Hands on: Flickr for iPad — it’s like the iPhone app, only larger

Oct18
by on October 18, 2014 at 10:17 pm
Posted In: Apps, Around the Web, Product Launches

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Do you know how to use the Flickr app for iPhone? If the answer is yes, then you already know how to use the brand new Flickr for iPad, which hit the app store today. The new app, for iOS 8 on both the iPhone and the iPad, allows the app to feature the new operating system’s sharing extension as well as streamlined search functionality. Flickr for iPad has been a long time coming, but now that it’s here, there are few surprises. It’s everything the iPhone app is, only writ large and vastly easier to see and operate. Apply filters as you…

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