Product research 101: How to do your research before diving into design
Nov02
on November 2, 2014
at 7:00 pm
Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content for the wireframing and prototyping platform. He recently co-authored The Guide to UX Design Process & Documentation. The process of defining and researching a product are intertwined since you can’t really define a product unless you know the context in which it exists. Once you’ve defined the product idea, product research — which naturally includes user and market research — provides the other half of the foundation for great design. The user’s mind is a complex and competitive…
This story continues at The Next Web
Vikas Lalwani is a member of the marketing team at FusionCharts, a startup providing JavaScript charts to 23,000+ customers. Microfinance, in simplest words, can be defined as providing small loans to people in need. It is already a $70 billion industry, serving more than 150 million people worldwide, by more than 10,000 micro-finance institutions. The numbers look fantastic, but ground realities do not look that bright under the lens. What’s the problem? There are two main factors affecting this problem – ‘loan repayment’ and ‘interest rate.’ Any microlending service out there is playing a balancing act between these two. To ensure…
This story continues at The Next Web
October was a busy and tense month in Latin America, with a turbulent presidential campaign in Brazil that ended with the reelection of Dilma Rousseff, while Mexico made the headlines with gruesome tales of violence. Still, none of these did seem to stop the tech scene from conducting business almost as usual. Here’s the news you don’t want to miss: Some got acquired… In “one of the most important acquisitions to date in the Brazilian internet and technology sector,” Chinese Internet giant Baidu bought a controlling stake in Brazil’s Peixe Urbano, which is still set to operate as a standalone…
This story continues at The Next Web
Ilya Pozin is a serial entrepreneur, writer, and investor. He is the founder of online video entertainment platform Pluto.TV, social greeting card company Open Me, and digital marketing agency Ciplex. Active monthly users are the precious gold of the business community. Acquiring new users is great, but active monthly users, the ones that come back to the site on a regular basis, are what really matter. A July 2014 study by The Realtime Report found many popular sites have active monthly users numbering in the millions. Facebook topped the list with 1.32 billion, but Twitter was right behind with 255…
This story continues at The Next Web