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5 techniques (and extra tools) that will change the way you talk to your users

Nov26
by on November 26, 2014 at 9:29 pm
Posted In: Analysis and Opinion, Around the Web, Design & Dev, How-To's

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David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. In my experience of creating a team workflow tool that people will actually enjoy using, building a product without talking to your customers massively decreases your chances of success. This article is not so much about the content but more about some of the best tools to get in touch with your users and visitors for different purposes. I’ll dub it my Customer Success Stack. This list is in now way exhaustive so feel free to add your recommendations in the comments. Here…

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Geometry Wars 3 brings back retro-cool addictive gameplay

Nov26
by on November 26, 2014 at 8:42 pm
Posted In: Apps, Around the Web, Insider

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I loved Geometry Wars: Retro Evolved on the Xbox 360. It might be the game I’ve poured the most hours into out of everything I own. Something about its simplicity, soundtrack and non-stop gameplay is addictive. Imagine my excitement when I discovered that after six years of waiting, there’s a new Geometry Wars game. The latest installment in the series, released today, updates the game with super-modern graphics, a new career mode and epic cross-platform support. Geometry Wars 3 brings a new element to the game: 3D game boards. They’re visually stunning and incredibly trippy to play on, particularly when they’re a…

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How to stop Twitter from collecting app data for ads on your iPhone or Android phone

Nov26
by on November 26, 2014 at 8:17 pm
Posted In: Apps, Around the Web, How-To's

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Today Twitter announced that it would begin collecting data on the apps you download and using that data to serve you ads. If you’re not a fan of Twitter being all up in your app business, you can stop it happening. Maybe you don’t want Twitter targeting ads towards you based on your love of tower defense games. Or maybe you don’t like the idea that you’re automatically being tracked. Whatever your reason, here’s how to stop it on Android and iOS. Android First tap the three dots (overflow icon) in the top right-hand corner. Then tap Settings from the dropdown…

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The anatomy of a marketing email that drives results

Nov26
by on November 26, 2014 at 7:01 pm
Posted In: Around the Web, Entrepreneur, Insider, Social Media

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Janet Choi is the Marketing Manager at Customer.io. Most writing in email marketing is terrible. Experiencing lame email copy can be educational on what not to do and motivate you to aim higher, if anything. But what are some positive techniques used to craft compelling emails? Here’s one simple but powerful method: AIDA, a time-tested copywriting formula that’s been used in marketing and advertising in all types of media for over a century. AIDA stands for Attention, Interest, Desire, Action — four building blocks that combine to motivate your readers to your call to action, from making a purchase to…

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Twitter plans to collect data on the apps you’ve downloaded to serve more targeted ads

Nov26
by on November 26, 2014 at 6:20 pm
Posted In: Around the Web, Insider

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Twitter’s going to be getting a little more nosy. According to Recode, the company is looking to collect more information about its users to make ads more effective. With an upcoming update to its mobile apps, Twitter will begin amassing information on what apps its users have downloaded onto their devices. This data can be collected on both Android and iOS devices – it runs a query for the names of the apps you have installed. It doesn’t however, look for data sourced from the apps themselves. Twitter could know you have YouTube installed, but not know what videos you’ve…

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