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Sony’s hacking story has been a long, confusing one to follow. Leaks have seemed endless since first starting and more crazy details have emerged in the last week than we’ve ever seen from the company. We still don’t know who hacked Sony Pictures, but the FBI is working to track down the source of the leaks. Here’s a timeline of what’s happened with Sony and what we know so far. November 21: Anonymous hackers send email to Sony Pictures CEO, Michael Lynton, along with other executives warning of “great damage by Sony Pictures” and that the company will be “bombarded as a whole” if they…
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Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here. Successful people know how to learn from their own mistakes. Really successful people know how to learn from the mistakes of others. Here are some of the most common PR blunders that you can learn to avoid in the first place. 1. Taking the press for granted PR requires a concerted effort. It does when your company is a billion-dollar corporate giant, and it especially does when your company isn’t. The most fundamental mistake you can make in PR is assuming that, by virtue of being interesting, cutting-edge,…
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If Facebook drops a search provider, but nobody cared, did it really happen? Reuters reported late Friday that Facebook ended a deal with Microsoft to show Bing web results in its search engine. Apparently, the deal ended “a while ago” but nobody noticed. Facebook’s search function used Bing to show results whenever it wasn’t able to provide its own results for the last few years, but as the company moves into building its own social search product, it doesn’t need such a partnership. The company said in a statement that “We’re not currently showing web search results in Facebook Search because we’re…
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