a couple of laughzillas on a blue diamond background

WhatsApp to let you make voice calls via Skype? Nope.

Jan07
by on January 7, 2015 at 9:43 am
Posted In: Apps, Around the Web

WhatsApp
It’s no secret that WhatsApp is planning to roll out voice calling functionality for its insanely popular messaging app, but despite aiming to set it live in Q2 2014, that target date slipped as the year quickly passed by.  However, according to recent reports, it’s still on track for Q1 2015. But while it looked to MakTechBlog like the company was about to unleash a ‘Call via ‘Skype’ voice option on users, a company spokesperson has informed us that this simply isn’t the case.  When contacted to confirm the aforementioned calling feature and new Driving Mode, TNW was told “This is not…

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a couple of laughzillas on a blue diamond background

Google advertisers will soon know if you watched or skipped their video ads

Jan07
by on January 7, 2015 at 7:45 am
Posted In: ads, Around the Web, Google, Video Ads

DoubleClick
Google unveiled viewability reporting for its video ad platforms today at CES today. It enables advertisers to tell whether clips delivered via the company’s Google’s DoubleClick ad services are watched by users, reports Bloomberg. Neal Mohan, vice president of display and video advertising at Google, announced that this new tool will help marketers accurately measure the success of their campaigns and fine-tune them for better results. With viewability reporting, brands will know if their video ads “were actually seen or not (as opposed to, for example, appearing off-screen, going unwatched or being swiped past).” Google says that viewability reporting will become available to…

This story continues at The Next Web

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