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Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on the Skyword blog. When it comes to content marketing, creating engaging content always comes first. However, great content alone does not make a similarly great blog. Another key element to creating an engaging blog is focusing on great design and user experience. This doesn’t mean your blog needs to have groundbreaking aesthetics or world-class graphics. In a lot of ways blog design has more to do with establishing visual clarity and organizing information…
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Dmitry Dragilev is the founder of growth hacking consultancy Criminally Prolific. He also runs JustReachOut, a service that helps startups get featured by the press. So you finally put the finishing touches on your website and pushed it live. Damn, it looks so good! Your business is now ready to be shown to the world. Yet nobody is coming. Or, you push it live and get a few hundred signups in the first hour. This is because you got your stuff together with the press and received a few articles written about your business at launch. So you pitch more media to get to your first 1M pageviews…
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Alexander Huls is a freelance writer whose work has appeared in The New York Times, The Atlantic, Esquire and other publications. This post was originally published on the Shutterstock blog and has been reprinted with permission. There’s no better word for Darrel Rees‘ collages than “entrancing.” Their rich layers, captivating color schemes, evocative imagery, and powerful use of juxtaposition make you want to stare at them for hours. Rees, in other words, knows what he’s doing. That’s no surprise, given that he’s been a professional illustrator for 25 years, has produced an invaluable resource on the subject (the book How…
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