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This post originally appeared on the Buffer blog. You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We may have even said it ourselves a time or two!) Makes a lot of sense. The more you know about your audience, the better you’ll be able to deliver the kind of helpful content and updates they’re interested in. So what might be the simplest, most efficient ways of understanding an audience? This is the part where I often get stuck: Implementing the good advice into my…
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Charlotte Demonque is the community manager at FontYou, a Paris-based online co-creation platform dedicated to typography. This post originally appeared on the FontYou blog, and has been adapted with permission. With millions of beautiful typefaces scattering the Web, we felt it was time to lay down the rules on what makes typography great, and how to use them effectively. From graphic design pros to new creatives, here are our 10 commandments for making the best out of typography. 1. You shall not deform There are so many font families with several weights and styles, so why do some of you…
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Google Talk for Windows will close down tomorrow to make room for Hangouts: here are some alternatives

As the search giant continues to focus on building out its Hangouts communication platform, Google Talk for Windows will be closed down tomorrow. It’s surprising that Google Talk still works at all, given that the company has been working on adding features to Hangouts on mobile and desktop, like phone calls and group video chat for a couple of years now. However, the aging service isn’t going to be completely shut down; you’ll be able to use third-party apps for Google Talk after the Windows app is killed off. Hangouts has been a pain to use for messages since it was…
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This post originally appeared on the Crew blog. Even if New Year’s Resolutions aren’t your thing, a new year is always a good time to reflect and evaluate your progress in the past 12 months. But when it comes to making big changes in your life, don’t set goals. Goals are for losers. — Scott Adams Habits and systems will help you make real, lasting changes. Why goals suck Scott Adams, creator of office comic Dilbert, explains why goals suck better than anyone I’ve come across: “… you will spend every moment until you reach the goal—if you reach it at…
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