a couple of laughzillas on a blue diamond background

Would you watch ads in exchange for extra data? Telefonica hopes you might

Mar03
by on March 3, 2015 at 11:42 am
Posted In: Around the Web, Insider, Mobile

telefonica gramm
Telefonica has revealed plans to give customers extra data in return for watching ads from sponsors or taking part in surveys. The company’s global head of advertising, Daniel Rosen, revealed the scheme in an interview with Marketing magazine at Mobile World Congress. Rosen says the company is about to pilot the idea of sponsored data but hasn’t revealed where it will test the concept. The carrier operates in the UK as O2 – but it’s in talks to sell that network – as well as other European markets, Latin America and China. The idea is that a brand might, for example, sponsor…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

Tech5 deadline extended – win stage time at TNW Conference Europe!

Mar03
by on March 3, 2015 at 11:10 am
Posted In: Around the Web, Events, Insider, Voice

EU Tech5 2015
Early last month we started our search for the fastest-growing startups in Europe for our Tech5 competition, co-hosted by Adyen. So far we’ve collected more than 150 applications from ambitious startups confident in their growth rates. Our deadline was set for February 28, and despite far exceeding the number of signups that the competition saw in 2014, we suspect that there are still some companies out there who deserve a chance to participate. We’ve made the signup process so quick and easy that there’s no reason not to participate in this great opportunity. New deadline The deadline for applications has…

This story continues at The Next Web

└ Tags: ,
a couple of laughzillas on a blue diamond background

Marketplace 2.0: How to engage and keep your users

Mar03
by on March 3, 2015 at 10:58 am
Posted In: Around the Web, Entrepreneur, Insider, marketplace, Roundups, transactions

8764.web_marketplace_landing_page_003_2A655528
About the Author: Sangeet Paul Choudary is the founder of Platform Thinking and the author of the upcoming book Platform Scale (Order a copy here). This article was co-authored with Griffin Anderson. Online marketplaces have always been transaction-oriented. The goal of the marketplace is to match buyers and sellers. Marketplaces often focus entirely on moving buyers towards purchases and sellers towards listing more products/services. Marketplaces benefit from network effects: more buyers attract more sellers and vice versa. However, this transaction-only focus is often at odds with creating stickiness and repeat usage. Buyers rarely use the marketplace except when they actively…

This story continues at The Next Web

└ Tags: 
a couple of laughzillas on a blue diamond background

Google says Waze can be preinstalled on your next Android phone

Mar03
by on March 3, 2015 at 10:11 am
Posted In: Around the Web, Google, GPS, Insider, Product Updates, Traffic, Waze

Social traffic app Waze, which was snapped up by Google for $1.1 billion in 2013, could come preinstalled on your next Android phone. Google’s announced that the app is now officially a Google Mobile Service, which opens up the option for manufacturers and carriers to preinstall it on their devices. No one wants their phone stuffed with bloatware but Waze is a handy service and one that’s well worth having straight out of the box, despite what some US sheriffs might tell you. ➤ Waze [via Android Central] Read next: Built by you: Google-owned Waze’s biggest asset is its community

└ Tags: , ,
a couple of laughzillas on a blue diamond background

BlackBerry unveils its mid-range 4G all-touch Leap smartphone

Mar03
by on March 3, 2015 at 9:44 am
Posted In: Around the Web, Mobile, Product Launches

BlackBerry Leap

BlackBerry unveiled its new Leap smartphone today at Mobile World Congress. It’s a 5-inch all-touch 4G LTE device aimed at young professionals and features the latest version of BlackBerry 10 OS. The Leap has a 720p screen, a 1.5Ghz processor, and 2GB of RAM along with 16GB of onboard storage. There’s also an MicroSD slot that supports cards up to 128GB, and a 2,800mAh battery that promises 25 hours of use on a single charge. Those specs are modest by today’s standards, but not shabby by any means. The device also has an 8-megapixel camera in the rear that’s capable of…

This story continues at The Next Web

└ Tags: