Would you watch ads in exchange for extra data? Telefonica hopes you might
Mar03
Telefonica has revealed plans to give customers extra data in return for watching ads from sponsors or taking part in surveys. The company’s global head of advertising, Daniel Rosen, revealed the scheme in an interview with Marketing magazine at Mobile World Congress. Rosen says the company is about to pilot the idea of sponsored data but hasn’t revealed where it will test the concept. The carrier operates in the UK as O2 – but it’s in talks to sell that network – as well as other European markets, Latin America and China. The idea is that a brand might, for example, sponsor…
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