Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on his blog. Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive.While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy. If you follow a well thought out…
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