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How The Guardian’s Ophan analytics engine helps editors make better decisions

Apr13
by on April 13, 2015 at 10:40 am
Posted In: Around the Web, Insider, Profiles and Interviews

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When you’re a massive international news organization, revamping your flagship platform is only part of the story. Adapting and consolidating operations to stay relevant in an ever-changing media landscape is the order of the day. A key part to that story is obviously understanding what it is your readers like, what they actually read and what they really should know about. The Guardian, to help it achieve those goals, has built its own in-house analytics engine called Ophan. It’s a bit like Chartbeat or Parsely, or many other analytics platforms at its core. Behind the scenes, it publishes about a quarter…

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Offline over the weekend? Read all the tech news you missed right here

Apr13
by on April 13, 2015 at 9:34 am
Posted In: Around the Web, Insider, Roundups

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Monday morning is with us once again, but rather than letting it make you want to crawl back into bed and hide under the covers, it’s time to face it head on and start your week by catching up on everything you missed from the world of tech over the weekend. All you need to do is make yourself a coffee, carve 10 minutes out of your busy schedule and read the best news and features from the last two days. No need to thank us. You’re welcome. News from The Next Web Sketchat for iPhone Lets You Draw Quick Pencil…

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How to build collaborative cultures in large organizations

Apr13
by on April 13, 2015 at 8:59 am
Posted In: Around the Web, collaboration, design, Design & Dev, How-To's, Insider

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Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. For practical advice on design collaboration in large companies, download the free e-book Design Collaboration in the Enterprise: Building the Foundation of Brilliance. Collaboration is about enhancing each other’s work and creating a harmony. It’s following a smart plan to avoid confusion and waste. Collaboration is creating something greater as a group than would be possible for an individual. Design collaboration in large companies can be difficult because you might try to force rigid protocols into the creative design process (which is naturally free-flowing). After…

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LinkedIn’s launching a tool for companies to prod employees to share content

Apr13
by on April 13, 2015 at 7:00 am
Posted In: Apps, Around the Web, content marketing, Product Launches, Social M edia

LinkedIn Elevate
LinkedIn has been betting big on content over the past year, and its latest product underlines the professional social network’s direction. Elevate is a new tool for companies to curate content and push it to their employees to share on LinkedIn and Twitter. Available for desktop, iOS and Android, the app lets businesses equip employees with relevant content to share in a more authentic manner than company profiles, to help increase engagement and connections. LinkedIn Elevate combines algorithmic recommendations from LinkedIn Pulse and Newsle and human curation to line up content, and gauges audience activity to suggest the best times for…

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