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9 rules for creating killer product videos

May03
by on May 3, 2015 at 12:19 pm
Posted In: Around the Web, Insider

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This post first appeared on Vimeo. Whether you’re selling a product or service, the ubiquitous product video can be the make-or-break moment for your potential customers. A truly great product video both informs and inspires viewers to give you their attention (and their wallets). At Vimeo, we’ve seen our fair share of product videos that have launched successful crowdfunding campaigns and sold millions of laser-pointer toothbrushes that also toast bread. Here are some rules for product videos and some examples of people who do it well: 1. Context is king Don’t just show off your slick product, show how it…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

9 rules for creating killer product videos

May03
by on May 3, 2015 at 12:19 pm
Posted In: Around the Web, Insider

nightskyline
This post first appeared on Vimeo. Whether you’re selling a product or service, the ubiquitous product video can be the make-or-break moment for your potential customers. A truly great product video both informs and inspires viewers to give you their attention (and their wallets). At Vimeo, we’ve seen our fair share of product videos that have launched successful crowdfunding campaigns and sold millions of laser-pointer toothbrushes that also toast bread. Here are some rules for product videos and some examples of people who do it well: 1. Context is king Don’t just show off your slick product, show how it…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

Facebook tests giving users more control over their News Feeds… but it’s a gamble

May03
by on May 3, 2015 at 10:16 am
Posted In: Apps, Around the Web

In recent years, Facebook has been increasingly strict about controlling what users see in their News Feeds and the order in which they see it – much to the annoyance of some. Now in a new experiment it’s giving up a little of that power. AdWeek’s Social Times reports on a new test: “For some mobile users, a box with an animated puppy shows up, prompting the user to ‘See more of what you love.’ “From there, it leads to a screen (below) with bubbles of all of the friends and pages with whom that person has connected. People can select which pages…

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a couple of laughzillas on a blue diamond background

Why does email get such a bad rep for information overload?

May03
by on May 3, 2015 at 8:34 am
Posted In: Around the Web, email, information overload, Insider

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David Lavenda is  technology strategist for harmon.ie Email has a bad reputation for being the main cause of information overload; just look at the massive amounts of articles and studies devoted to the topic: According to a 2012 report from consulting firm McKinsey, reading and answering emails constitutes 28 per cent of an employee’s weekly work tasks. In a study of office workers in the U.K. a psychiatrist found that the average worker’s IQ fell by 10 points when they were distracted by email messages while working, the equivalent of missing an entire night of sleep. A Microsoft-commissioned YouGov poll found…

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